VSI
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

China Watches Over Arsenal With CCTV Agreement

Mon 25th Jan 2016 | Marketing & PR

Arsenal has become the first Premier League club to forge a co-operation agreement with Total Soccer, the most popular football show on China’s CCTV Sports channel.

Exclusive content, including interviews with Arsenal players and videos, will be made available to the two hour programme which runs every Monday.

Total Sports’ Programme Head, Jiang Heping, said: “The EPL is the most popular football league in China and President Xi has mentioned during his state visit in the UK that Arsenal has a massive following in China. 

“I believe this agreement will help the development of football in China as it will provide a strong addition to our coverage.”

Arsenal has a large following in China with a dedicated website and social media presence. Arsenal’s Chief Commercial Officer, Vinai Venkatesham, said: “Total Soccer plays an important role in the rapid growth of interest in football, the Premier League and Arsenal. 

“We have many passionate Arsenal fans in China and this exclusive arrangement by a Premier League club will bring them closer to Arsenal and help attract many more fans to follow us.”

Posted by: Aaron Gourley

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Nissan Replace Gareth Bale With Female Footballer

Wed 22nd Feb 2017 | Marketing & PR

Gareth Bale’s injury sees him substituted with Ana Rueda Hernandez in the latest ad for UEFA Champions League sponsor Nissan. Nissan - the official Global Automotive Sponsor of the UEFA...

Manchester United Appoint New CEO Of Media

Mon 20th Feb 2017 | Marketing & PR

Manchester United has appointed Phil Lynch as Chief Executive Officer of Media. The new role will see hi, responsible for overseeing the club’s digital media strategy, as well as the management...

AFC Fylde Celebrate Train Like A Pro Return

Thu 9th Feb 2017 | Marketing & PR

AFC Fylde Community Foundation is celebrating the return of its ‘Train Like A Pro’ football development programme for young people, in association with partners Cuadrilla and Centrica. The...

Liverpool Appoint New Marketing Director

Wed 8th Feb 2017 | Marketing & PR

Liverpool FC has appointed Markus Breglec in the newly created role of Marketing Director to develop and grow the club globally. Breglec joins Liverpool having held a senior position with consumer...