China Watches Over Arsenal With CCTV Agreement
Mon 25th Jan 2016 | Marketing & PR
Arsenal has become the first Premier League club to forge a co-operation agreement with Total Soccer, the most popular football show on China’s CCTV Sports channel.
Exclusive content, including interviews with Arsenal players and videos, will be made available to the two hour programme which runs every Monday.
Total Sports’ Programme Head, Jiang Heping, said: “The EPL is the most popular football league in China and President Xi has mentioned during his state visit in the UK that Arsenal has a massive following in China.
“I believe this agreement will help the development of football in China as it will provide a strong addition to our coverage.”
Arsenal has a large following in China with a dedicated website and social media presence. Arsenal’s Chief Commercial Officer, Vinai Venkatesham, said: “Total Soccer plays an important role in the rapid growth of interest in football, the Premier League and Arsenal.
“We have many passionate Arsenal fans in China and this exclusive arrangement by a Premier League club will bring them closer to Arsenal and help attract many more fans to follow us.”
Posted by: Aaron Gourley
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