Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

FC Barcelona launches Turkish language Twitter account

Mon 1st Feb 2016 | Fan Engagement

FC Barcelona has opened a new Turkish language Twitter account (@fcbarcelona_tr) as part of its plan to keep in closer touch with its huge fan base in Turkey.

The Twitter account is the first stage of a medium term plan, which will end with the launch of a Turkish language version of the official website. At the end of the 2015/16 season, Turkish will be added to the nine languages in which the website is already published (Catalan, Spanish, English, Chinese, French, Portuguese, Indonesian, Arabic and Japanese).

Arda Turan’s presence in the FCB squad has consolidated the interest in the team in the country and the player will be one of the main focuses of the news on the Turkish Twitter, in addition to other daily updates on events concerning Luis Enrique’s team. The announcement of the signing of the player generated more engagement than any other tweet in 2015 on the club’s accounts (42,000 RT and 36,000 likes). Arda himself has helped to promote this new communication channel by recording a video inviting fans to get the latest info on Barça in their own language.

As well as presence on Twitter, where Barça is the sports club with the largest number of followers (more than 34 million), the project will be further intensified by the publication of Turkish content on Facebook, which will be exclusively geo-located for fans in Turkey or that use the social network in Turkish. Turkey is the country that produces the 7th highest number of likes on the FC Barcelona page, while Istanbul is the 12thmost common home city of Barça’s Facebook followers.

Turkey is a strategic market for the Club. According to a study by Repucom, a company that specialises in market research, Barça is the country’s most followed foreign football club with almost 11.5 potential fans, a number that has continuously increased in recent years. There have also been major commercial ties with the country through agreements with Turk Telecom, Beko and Lassa Tyres. The first deal was signed in 2011, when Turk Telecom (now Avea) became the Club’s telecommunications partner in Turkey. FCB Escola projects have also been developed, with the first football school in the country opening this year in Istanbul.

In 2014, the Turkish household appliance company Beko became a global premium partner of the Club and its logo is appearing on the first team shirt sleeve for three seasons.

And this season, FCB and Lassa Tyres signed a global sponsorship deal whereby this leading tyre company has become the main sponsor of the professional sports teams, and also an official football partner of the Club for the next four years.

Posted by: Kev Howland 

 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

The FA Salute Lionesses Ahead Of The Euros

Wed 19th Jul 2017 | Fan Engagement

England’s Lionesses kick-off their UEFA European Championship campaign in the Netherlands today as The Football Association implements a significant marketing plan to grow the women’s...

AFC Fylde Community Foundation Strikes Deal With United Utilities

Tue 18th Jul 2017 | Fan Engagement

AFC Fylde Community Foundation is launching a new outreach programme to promote social inclusion to those aged over 60 in Preston and Kirkham. Launching in July 2017, the twice-weekly sessions will be...

Stoke City Offer Fans Free Away Travel

Mon 17th Jul 2017 | Fan Engagement

Stoke City will continue to offer free coach travel to all Premier League away games for the fifth successive season - after a record uptake last term. More than 12,500 fans took advantage of the...

British Firm Helps Reward Fan Loyalty

Wed 12th Jul 2017 | Fan Engagement

Sporting duo plan to add 500,000 more sports fans to rewards programmes. Founders of Rewards4 , the fast-growing sports technology company behind the innovative award-winning programmes that reward...