Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

NIFL Sponsorship Helps JBE Reach Their Goals

Thu 4th Feb 2016 | Football Sponsorship

Sponsorship of the Northern Ireland Football League has helped JBE achieve its goals for the season.

In August, JBE Mechanical Electrical teamed up with the NI Football League to announce their sponsorship for what was to become the JBE League Cup for the 2015/16 season with the result of this sponsorship culminating in the Final on 13 February when Ards face Ciftonville.

Managing Director John Blair’s major aim was to increase the visibility of JBE in the marketplace and develop the company’s brand association within local sport.

Speaking of the partnership with the Northern Ireland Football League (NIFL), John, loyal Ballymena United supporter said: “I have been involved in local football for a number of years through my support and sponsorship of Ballymena United but when I was given the chance to become title sponsor of the NIFL League Cup I just felt it was too good an opportunity for the company to turn down.

“The level of coverage the competition has generated for JBE has far exceeded what I was expecting and with the Final to come in February the awareness of the sponsorship will only increase even further. 

“We have received over £200,000 worth of coverage in both the written and broadcast media which has been fantastic as we look to continue to expand and grow in the local market.”

NIFL Managing Director, Andrew Johnston, added: “The JBE League Cup is the Northern Ireland Football League’s top knockout competition and having significant investment from JBE has been integral to allowing the NIFL to thrive in its 125th season.”

Photo caption - (l-r) NI Football League Managing Director Andrew Johnston alongside JBE Managing Director John Blair and Contracts Manager Ken Ginnett at the Galgorm Manor.

Posted by: Aaron Gourley

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Angry Birds becomes Everton’s first shirt sleeve partner

Mon 18th Sep 2017 | Football Sponsorship

Everton has signed a multi-year shirt sleeve partnership with Rovio Entertainment - the games giant behind the Angry Birds franchise. The Angry Birds logo will debut on the left sleeve of the Everton...

Crystal Palace Gets To Grip With Apollo Tyres Partnership

Thu 14th Sep 2017 | Football Sponsorship

Crystal Palace FC has announced Apollo Tyres as the Official Tyre Partner of the Club. Throughout the partnership with Crystal Palace, Apollo Tyres will have a significant presence at all the...

AFC Fylde Launches Innovative Education Programme With Mcdonald’s

Fri 8th Sep 2017 | Football Sponsorship

AFC Fylde Community Foundation is launching a new partnership with McDonald’s, to deliver a unique education programme for football coaches throughout Blackpool, Fylde and Wyre. Launching in...

Brighton & Hove Albion Sign JD As Shirt Sleeve Sponsor

Thu 7th Sep 2017 | Football Sponsorship

Premier League new boys Brighton & Hove Albion have signed sports fashion retailer JD as their first shirt sleeve sponsor. JD’s logo will feature on the left sleeve of Albion’s home,...