Arsenal Announce Kenyan Partnership
Mon 8th Feb 2016 | Football Sponsorship
SportPesa will become Arsenal FC’s Official Betting Partner in Kenya it’s been announced today.
This long term partnership will allow SportPesa to engage directly with Arsenal supporters in Kenya through the club’s digital channels, promotional activities and marketing initiatives featuring first-team players and club legends.
Arsenal will also offer the opportunity for Kenyan football administrators to meet and learn from expert Arsenal staff and take these learnings back to Kenya to help develop their own facilities.
Vinai Venkatesham, Arsenal’s Chief Commercial Officer, said: “We are delighted to welcome SportPesa as our Official Betting Partner in Kenya.
“Arsenal has huge support across Africa and we look forward to engaging further with our fans in Kenya while also helping to drive the SportPesa business and, through a wide range of initiatives, the development of football in the country.”
Ronald Karauri, SportPesa’s Chief Executive Officer, said: “SportPesa is dedicated to uplifting the football standards in Kenya, and we look working with Arsenal to help achieve this.
“It is a true testament to the commitment SportPesa has in putting player development at the forefront of any other need.
“We are committed to allocating the best resources and support to our players to help them achieve their dreams.
“Our aim is to see Kenya participate in the 2022 FIFA World Cup. We are also very excited for this partnership and are looking forward for greater revolution in the Kenyan football world.”
Posted by: Aaron Gourley
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