Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Juventus expand digital reach in China with WeChat launch

Thu 11th Feb 2016 | Fan Engagement

Juventus Football Club has launched an official profile on WeChat, the largest and fastest growing social messaging service in China.

Boasting over 550 million monthly active users in the country alone, WeChat’s array of features (text and voice messaging, photo/video sharing and location-based tools) provides the club with a new and exciting way of increasing its daily engagement with Chinese supporters.

To mark the launch, Alvaro Morata recorded an audio voice message to welcome new followers and send his New Year greetings.

The country’s festivities played a big part in the first few days of the profile with exclusive videos, messages and giveaways ensuring it will be a New Year to remember for Chinese fans.

Since stepping into the Chinese digital world in 2011, Juventus has amassed 1.9 million followers across Tencent and Sina Weibo and remains committed to bringing its passionate local fan base closer to the action than ever before.

Supporters in China can keep up to date with all the latest developments on Juventus’ new WeChat account by searching juventusfccn.

 

Posted by: Kev Howland

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk  

Tweet

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Late Play-off Goal Sends Millwall Fan's Heart Racing

Fri 26th May 2017 | Fan Engagement

With the agony and the ecstasy of the Play-Off Finals set to reach its climax this Bank Holiday weekend, league sponsor, Sky Bet monitored the heart rate of a Millwall and Bradford City fan during...

New Hashtags Launched For #ElClasico

Thu 20th Apr 2017 | Fan Engagement

LaLiga and Twitter have teamed up to give fans watching the El Clasico specially designed emoji hashtags for use on the social media platform. Offering a unique experience to fans and bringing the...

Comment: Virgin’s Twenty’s Plenty Pledge Does It Go Far Enough?

Wed 19th Apr 2017 | Fan Engagement

Virgin Media are in the middle of an advertising blitz, promoting their ‘Twenty’s Plenty’ offering with The Football Supporters Federation. The first thing you’d think about...

Millwall Named EFL Family Club Of The Year

Tue 11th Apr 2017 | Fan Engagement

Millwall Football Club has been named Nickelodeon Family Club of the Year at the annual EFL Awards in London on Sunday evening. The Lions collected the prestigious award for the first time in the...