Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Juventus expand digital reach in China with WeChat launch

Thu 11th Feb 2016 | Fan Engagement

Juventus Football Club has launched an official profile on WeChat, the largest and fastest growing social messaging service in China.

Boasting over 550 million monthly active users in the country alone, WeChat’s array of features (text and voice messaging, photo/video sharing and location-based tools) provides the club with a new and exciting way of increasing its daily engagement with Chinese supporters.

To mark the launch, Alvaro Morata recorded an audio voice message to welcome new followers and send his New Year greetings.

The country’s festivities played a big part in the first few days of the profile with exclusive videos, messages and giveaways ensuring it will be a New Year to remember for Chinese fans.

Since stepping into the Chinese digital world in 2011, Juventus has amassed 1.9 million followers across Tencent and Sina Weibo and remains committed to bringing its passionate local fan base closer to the action than ever before.

Supporters in China can keep up to date with all the latest developments on Juventus’ new WeChat account by searching juventusfccn.

 

Posted by: Kev Howland

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk  

Tweet

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Liverpool To Attend Premier League Live In India

Wed 20th Sep 2017 | Fan Engagement

Liverpool FC has confirmed it will be attending the official Premier League Live (PL Live) event in Bengaluru, hosting an interactive LFC experience. The free event designed for fans of all ages will...

SportivePeople.com Launched As World’s Sports Social Network

Tue 15th Aug 2017 | Fan Engagement

SportivePeople.com, which was created as a social network across all sports branches for everyone interested in sports, was launched in April 2017, providing services in four different languages. The...

Manchester City Launch New Global Fan Engagement Platform

Mon 7th Aug 2017 | Fan Engagement

Manchester City has launched a brand-new, fan engagement platform for fans both at home and around the world to connect, share and get involved with the Club, as part of its ‘Cityzens’...

Everton Celebrate A Facebook Live First

Mon 7th Aug 2017 | Fan Engagement

Everton Football Club streamed a first-team game on Facebook Live for the first time ever yesterday as Ronald Koeman's side drew with Spanish giants Sevilla 2-2 in their final pre-season friendly of...