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Premier League Clubs Announce Away Ticket Price Cap

Wed 9th Mar 2016 | Money & Finance

Premier League clubs have agreed to impose a cap of £30 on the cost of tickets for away supporters for the next three seasons.

The cap, which will apply for three seasons from 2016/17 to 2018/19, replaces the current Away Supporters Initiative (ASI) introduced in 2013/14 and coincides with the increased TV broadcasting deal which is due to come into affect.

Premier League clubs have faced criticism over ticket prices in recent months and away fans in particular have felt that they are being priced out of attending live games.

“After consideration of a range of options, Premier League clubs have today undertaken that away fans will be able to attend Premier League matches for the next three seasons and pay no more than a maximum of £30 for their tickets,” read a Premier League statement.

The Football Supporters Federation have been calling on clubs to do more to support travelling fans and have been running the Twenty’s Plenty campaign since January 2013 in a bid to get clubs to reduce the cost of away fan tickets.

Welcoming the news, Kevin Miles, chief executive of the Football Supporters’ Federation, said: "The FSF is delighted with the announcement of a £30 cap - the FSF has campaigned around the issue of ticket prices along with supporter groups around the country and we're very pleased the voice of fans has been listened to.

"A maximum price of £30 for away tickets will save a lot of fans a lot of money, and for many will make the difference between attending away games or not.

"We hope many clubs will also follow the example of Arsenal and reduce away ticket prices for their fans even further.

"The unanimous support of all top-flight clubs is welcome and shows the impact that the collective voice of fans can have."

Speaking of the initiative, Everton CEO, Robert Elstone said: “This has been very much top of the Premier League’s agenda, with a long discussion about it at the last meeting, and today’s undertaking is absolutely right for away fans and for the Premier League.

“Most clubs have recognised for some time that we need to do something for the travelling supporter.

“That supporter makes a huge commitment to their club, they are almost all Season Ticket holders and, as a consequence, they go to support their team for a large proportion of the 38 Premier League games in a season.

“It is absolutely right that football, as a family, looks after that group of fans.

“Our away fans are among the most dedicated and committed throughout the Premier League and that loyalty is deserving of this commitment by the clubs.”

Last week, Everton announced a reduction in season ticket prices for all adults for the 2016/17 campaign. They join a growing number of Premier League clubs including Tottenham Hotspur and Sunderland in announcing freezes or reductions to ticket prices.

Elstone added: “We demonstrably put our fans at the heart of what we do and the top of every agenda and pricing is one of the most important ways in which our actions underpin our words.

“The Board, myself, the staff all feel that we are custodians for this great Club. We are tasked with growing the fanbase, building loyalty and, if we can offer better value for money on tickets, then we should do it. We have to do what is right for Everton, which is why we have gone this way.

“On away ticket pricing, we welcomed the scrutiny on us and our Premier League rivals, we welcomed being held to account and we now welcome the collective decision of the clubs.”

Action Images via Reuters / Paul Childs Livepic

Posted by: Aaron Gourley 

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