VSI
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Hays recruits Manchester City for a second term

Thu 17th Mar 2016 | Marketing & PR

Manchester City have announced Hays have renewed their global partnership, committing to a further three years with the Club.

Hays, the Blues’ Official Recruitment Partner, has helped the Club to build a winning team off the pitch, including recruiting roles across City’s legal, finance, HR, commercial, marketing and communications teams in Manchester, London, Asia and the US.

Sholto Douglas-Home, Hays’ Chief Marketing Officer and Tom Glick, who signed the first agreement with Hays in 2013, representing City Football Group, Manchester City's parent company, came together at the Club’s home at the City Football Academy to sign the partnership extension and talk about why the relationship has been such a success for both sides. 

Watch that conversation.

Sholto Douglas-Home, Chief Marketing Officer, Hays said:

“Our partnership with Manchester City has been transformational in ways we hadn’t anticipated. We were so confident in the progress that we’ve made to date that we signed the renewal before the third year of our original relationship finished.

“The world of work and the world of sport have more synergies than people realise and we have been able to showcase those similarities across our digital assets.

"The pace of change at Manchester City has astounded us and it’s been fantastic to be a part of that journey. The next three years offer us huge opportunities to continue to develop across our global network together.”

Tom Glick, City Football Group, said:

“Manchester City and Hays reflect each other very well; we’re increasingly global, we’re increasingly digital and we’re increasingly mobile. 

"The story we’re telling is how to recruit and build a winning team and how important that is to organisations of all types and Hays is producing fantastic content which is accessible to its broad audiences.

“We have relied on Hays to help us build our organisation. We are more than a squad of players and an Academy; we have a whole professional set-up, which Hays has helped us to find great people for. We’re extremely excited to continue to grow with Hays as we continue our very successful relationship.”

The next three years will see further dynamic content, which has become a feature of the partnership, both externally and building employee engagement across Hays’ global network of offices. 

With seamless integration on digital platforms, Hays’ bespoke content reached 2.8m people when it sent four of its recruitment experts to the City Football Academy to interview City Captain Vincent Kompany, Joe Hart, Pablo Zabaleta and Gaël Clichy about their careers.

The parallels between elite sport and Hays’ expertise in the workplace have formed a rich territory for the partnership, with a strong focus on leadership, scouting, preparation and understanding the ingredients of a successful and winning team.

Alongside continuing its highly visible in-stadium presence on matchday LED, with millions of views across the Club’s digital estate (including branding on the team line-up announcement), Hays will work together with City to curate new and exciting digital and social content reaching audiences all over the world.

In 2015, Hays extended its relationship with Manchester City to its sister Club in New York, New York City FC, which has just kicked off its second season in Major League Soccer under new Head Coach, Patrick Vieira. Hays has been instrumental in helping the Club to recruit front office staff in its first year.

Posted by: Kev Howland 

Tripleplay 468 banner V2 (468x60_Animated_v2.gif)
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Nissan Replace Gareth Bale With Female Footballer

Wed 22nd Feb 2017 | Marketing & PR

Gareth Bale’s injury sees him substituted with Ana Rueda Hernandez in the latest ad for UEFA Champions League sponsor Nissan. Nissan - the official Global Automotive Sponsor of the UEFA...

Manchester United Appoint New CEO Of Media

Mon 20th Feb 2017 | Marketing & PR

Manchester United has appointed Phil Lynch as Chief Executive Officer of Media. The new role will see hi, responsible for overseeing the club’s digital media strategy, as well as the management...

AFC Fylde Celebrate Train Like A Pro Return

Thu 9th Feb 2017 | Marketing & PR

AFC Fylde Community Foundation is celebrating the return of its ‘Train Like A Pro’ football development programme for young people, in association with partners Cuadrilla and Centrica. The...

Liverpool Appoint New Marketing Director

Wed 8th Feb 2017 | Marketing & PR

Liverpool FC has appointed Markus Breglec in the newly created role of Marketing Director to develop and grow the club globally. Breglec joins Liverpool having held a senior position with consumer...