Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Manchester City Welcomes Astra Otoparts Regional Partnership

Thu 7th Apr 2016 | Football Sponsorship

Manchester City FC and Indonesian automotive component group of companies, Astra Otoparts, have today announced a new partnership which sees them become an Official Regional Partner of the club.

The new partnership will allow Astra Otoparts and Manchester City FC to collaborate on a range of promotional activities with fans, consumers and retailers in the market.

Activities will include digital and television advertising, competitions, Manchester City experiences, and the introduction of co-branded merchandise.

Commenting on the launch of this new partnership Yusak Kristian, Director of Astra Otoparts said: “Football is a favourite sport for many people in Indonesia, regardless of age or demographic. Therefore, having a partnership with Manchester City Football Club will allow us to get closer to our potential consumers and to strengthen our commitment to globally introducing our brands, ASPIRA and GS Astra.

“Manchester City and Astra Otoparts share a deep brand synergy, we both believe in quality, integrity, and the importance of innovation. We look forward to this collaboration bringing positive outcomes for both Manchester City and Astra Otoparts.”

Sharing Yusak Kristian’s excitement for the new regional partnership, Omar Berrada, Group Commercial Director for City Football Marketing, which brokers Manchester City’s commercial partnerships, said: “We are delighted to announce Manchester City’s new partnership with Astra Otoparts and to welcome them to our growing partner community in South East Asia.

“As a widely respected brand in Indonesia, Astra Otoparts’ market leading products duly reflect Manchester City’s commitment to top tier, innovative performances on and off the pitch.

“Over the course of this partnership we look forward to working with Astra Otoparts using our global football presence as a platform on which fans and consumers can get closer both to the club and to Astra Otoparts’ products and services.”

 

Posted by: Aaron Gourley 

Tripleplay 468 banner V2 (468x60_Animated_v2.gif)
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Everton Announce Global Partnership With Blackwell

Thu 29th Jun 2017 | Football Sponsorship

Everton Football Club has signed a partnership agreement with Blackwell Global, making them the club’s first Official Forex and Brokerage Partner. The multi-year partnership giving Blackwell...

Norwich City Sign New Three Year Partnership

Tue 27th Jun 2017 | Football Sponsorship

Norwich City FC has announced a new three-year sponsorship deal with mobile gaming and sports-betting operator LeoVegas. LeoVegas will become the Club’s Principal Partner for the next three...

Crystal Palace Announce New Shirt Sponsor, ManBetX

Mon 26th Jun 2017 | Football Sponsorship

On the back of announcing Frank de Boer as its new Manager, Crystal Palace F.C have today announced a multi-year deal with ManBetX as the club's new shirt sponsor. In a record breaking deal for the...

Crawley Town launch new partnership with Errea

Mon 26th Jun 2017 | Football Sponsorship

Crawley Town have signed a partnership with established Italian sportswear manufacturer Errea Sport to supply playing and training kit and retail items for the next two seasons. The club's brand new...