Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Manchester City Welcomes Astra Otoparts Regional Partnership

Thu 7th Apr 2016 | Football Sponsorship

Manchester City FC and Indonesian automotive component group of companies, Astra Otoparts, have today announced a new partnership which sees them become an Official Regional Partner of the club.

The new partnership will allow Astra Otoparts and Manchester City FC to collaborate on a range of promotional activities with fans, consumers and retailers in the market.

Activities will include digital and television advertising, competitions, Manchester City experiences, and the introduction of co-branded merchandise.

Commenting on the launch of this new partnership Yusak Kristian, Director of Astra Otoparts said: “Football is a favourite sport for many people in Indonesia, regardless of age or demographic. Therefore, having a partnership with Manchester City Football Club will allow us to get closer to our potential consumers and to strengthen our commitment to globally introducing our brands, ASPIRA and GS Astra.

“Manchester City and Astra Otoparts share a deep brand synergy, we both believe in quality, integrity, and the importance of innovation. We look forward to this collaboration bringing positive outcomes for both Manchester City and Astra Otoparts.”

Sharing Yusak Kristian’s excitement for the new regional partnership, Omar Berrada, Group Commercial Director for City Football Marketing, which brokers Manchester City’s commercial partnerships, said: “We are delighted to announce Manchester City’s new partnership with Astra Otoparts and to welcome them to our growing partner community in South East Asia.

“As a widely respected brand in Indonesia, Astra Otoparts’ market leading products duly reflect Manchester City’s commitment to top tier, innovative performances on and off the pitch.

“Over the course of this partnership we look forward to working with Astra Otoparts using our global football presence as a platform on which fans and consumers can get closer both to the club and to Astra Otoparts’ products and services.”

 

Posted by: Aaron Gourley 

Tripleplay 468 banner V2 (468x60_Animated_v2.gif)
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

HomeServe Signs Five Year Walsall Partnership

Thu 25th May 2017 | Football Sponsorship

Walsall-based company HomeServe Membership has put pen to paper on a new deal to continue as the principal partner of Walsall Football Club for the next five years. The deal will see the club’s...

Carabao Celebrates Chelsea’s Premier League Title Win

Mon 22nd May 2017 | Football Sponsorship

Carabao Energy Drink celebrated the Premier League title win of their partners Chelsea Football Club with the launch of a new campaign. Entitled ‘Wins. Not wings.’ - the irreverent new...

Leicester City & DHL Deliver Global Exposure For British SME

Mon 22nd May 2017 | Football Sponsorship

On Thursday evening, small British business, Tea Palace, received global exposure at a Premier League game, thanks to DHL, the Official Logistics Partner of Leicester City Football Club. Selected from...

Stoke Announced Shirt Sleeve Sponsor

Tue 16th May 2017 | Football Sponsorship

Stoke City has announced a new commercial partner, Top Eleven, who will become their Official Sleeve Partner. The multi-year deal will see Top Eleven’s logo on the left sleeve of Stoke’s...