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Betting on Football: Content Is King!

Mon 18th Apr 2016 | Football Industry Events

We’ve all heard it before; content is King. And whilst the way we receive content is changing at some pace, and will continue to do so down the line with the advent of virtual reality, quality content will always reign supreme.

Producing such content is all well and good but it’s getting it onto the right channels, at the right times and getting eyes on it which can prove troublesome. The question is, is your business doing enough? In this, the age of Twitter, Periscope, Snapchat and Youtube content needs to be both captivating and current.

At this week’s Betting on Football Conference at Stamford Bridge on Thursday, the ‘Read all about it: content marketing and football’ panel is one which is dripping with expertise; it boasts Ball Street Co-Founder Matt Wilson, Asaf Peled, Founder of 90min.com, Jae Chalfin, Founder of GiveMeSport and Andy Meikle, CEO of Sportlobster.  

The average user spends an impressive 18 minutes on sports app, news and social networking platform Sportlobster. Co-founder and CEO Andy Meikle explained how over the past five years content marketing has become increasingly more interactive. He told SBC: “As a result of this, marketing has had to become more reactive and with people wanting information ‘here and now’, it’s important to keep your finger on the pulse.”

Commenting on the growth of Sportlobster, Meikle said: “Since we first launched in 2013, the goal has been to build a unique and innovative sports app that brings fans together from around the world, giving them a full offering of social, content and predictions, tailored to each user’s preferences. We are about to launch one of the final of a series of updates which will truly deliver that experience and for us, the aim is to now grow the user base from its 200,000+ monthly active users.”

90min.com is another giving sports fans content they want to read and share. The site receives over 250 million monthly page views, 500 million Facebook and Twitter impressions and is truly global; it’s available in ten languages and counting.

Founder Asaf Peled (pictured) explained how despite this global aspect of the site it’s vital that it has a local feel. He said: “At 90min, we began by building club-specific communities across social platforms delivering the content that football fans care specifically about the clubs they support. This local-level approach has been at the heart of our growth story and will continue to be as we grow and expand into new sports and languages.”

On the subject of the upcoming Betting on Football conference he had this to say: “We see #bofcon as the ideal forum to discuss new opportunities which can help drive the world of betting forward and keep ahead of the latest innovations in media.”

Ball Street Co-Founder Matt Wilson discussed influencer marketing and social media with SBC this week. He said: “This form of marketing is growing as fans are extracting their trust from traditional media and investing it into authentic places where they enjoy a greater intimacy and engagement. The stats bear it out as well, 90 % of consumers trust influencer recommendations whereas 33 % trust ads and 74% of consumers use social media to inform purchasing decisions.”

Chairing the panel will be Chris Duncan, Co-founder at Bettson and Chief Development Officer at Oddslife. The session will take place late morning of April 21st in the Drake Suite at Stamford Bridge. 

Last chance saloon tickets are available for this Thursday’s conference. You can get a discount of 33% by inputting the code SBC when registering.

The panel will address the changing nature of football content and readership habits. A breakdown of it is below:

  •        Are bookmakers dynamic at creating dynamic content for users
  •        Utilising social channels and editorial teams – Facebook, YouTube
  •        Understanding dynamics of why content is shared and benefits to bookmakers
  •        Gauging and evaluating response to content

 

Posted by: Aaron Gourley 

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