Manchester United and Swissquote Extend Global Partnership
Thu 21st Apr 2016 | Football Sponsorship
Manchester United's Official Forex & Online Financial Trading Partner Swissquote is extending its global partnership with the club.
The partnership has proved so successful since it was announced in January last year that the club’s first Official Global Forex and Online Financial Trading Partner has not only extended the duration of its multi-year agreement, but also expanded its rights.
The Swiss-based global company will, from next season, be visible during Premier League, FA Cup and League Cup matchdays, including appearances on the club’s digital perimeter boards and post-match interview backdrops.
There will also be exciting opportunities for further engagement, a feature of the success of the partnership so far. Swissquote customers who are Manchester United fans will have the chance to win hospitality tickets, a chance to go behind-the-scenes and watch the team train at the Aon Training Complex, to accompany the squad on European trips and other unique experiences.
Specialising in online banking, Swissquote’s services include online trading, foreign exchange and Forex trading, as well as online private banking to its network of retail and professional customers.
To demonstrate its commitment to helping clients make the best tactical decisions under pressure when Forex trading, Swissquote designed a special ‘Forex Four’ challenge for United players Daley Blind, Michael Carrick, Matteo Darmian, Morgan Schneiderlin and Chris Smalling.
Swissquote brought a giant ‘Forex Four’ board to the Aon Training Complex, putting the players head to head against one another. The challenge tested their precision and passing skills. The experience was particularly satisfying for Michael Carrick and Morgan Schneiderlin, as fans will be able to witness on the videos of the challenge, available at www.swissquote.com/manutd.
Manchester United’s group managing director Richard Arnold comments:
“We are delighted Swissquote has not only extended its partnership with us, but enhanced its offering to our global family of 659 million followers. In a short space of time we have already achieved a lot together, thanks in no small part to what we have in common; always looking to innovate and be industry leaders.
“We have recently secured some new and exciting partnerships. However, it is equally important for our long-term success that we enhance our relationship with existing partners. In this case, Swissquote understands the true value of working with us, having had first-hand experience of what the partnership can achieve.”
Swissquote chief executive and co-founder Marc Burki comments:
“We’re delighted to announce an extension to our global partnership, uniting with the world’s most popular football club, Manchester United. The new deal reflects the ongoing success in the development of our global brand, particularly in our key markets such as the Middle East and Asia.
“So far our partnership has seen us offer fans engaging content with their favourite United stars, highlighting the parallels between the worlds of football and Forex trading. We are looking forward to working even closer with the club who share our values of passion, integrity, teamwork and an unwavering commitment to excellence.”
Posted by: Kev Howland
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