Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

QPR agrees multi-million pound eight figure kit partnership with DRYWORLD

Thu 21st Apr 2016 | Football Sponsorship

Queens Park Rangers Football Club has announced a ground-breaking, multi-year kit partnership deal with DRYWORLD.

The independent sportswear brand has been unveiled as the club’s new technical kit suppliers on a ten year deal, replacing Nike, with whom our partnership will officially end at the conclusion of the current season.

From the 2016/17 season onwards, all kit, training wear and related products will be designed, manufactured and distributed by the Canadian brand, who continue to break new ground in the wake of recent partnership deals with Brazilian teams Atlético Mineiro, Fluminense and Goias.
The partnership with QPR signifies DRYWORLD’s first step in a UK and Europe expansion over the next few seasons.

QPR’s Commercial Director, Euan Inglis, told www.qpr.co.uk: “We are delighted to partner with DRYWORLD.

“This is a new and exciting partnership for both ourselves and DRYWORLD and we’re really looking forward to working alongside their team over the coming years.

“The financial aspects of any commercial partnership are obviously important, but the priority for the club with this particular agreement was to have complete autonomy over our kits, so that we could ensure bespoke designs, which meet the core principles that we know are of paramount importance to our supporters.”

The R’s kits for the forthcoming 2016/17 season will be revealed at the end of June – and CEO Lee Hoos believes Rangers fans will be delighted with the new designs, adding: “The kits for next season are fantastic and we’re very confident the fans will be happy with them.

“We’re fully aware of what the fans want, with the Hoops going all the way round, and we’re excited about unveiling them at the end of June.” 

Craig Stewart, DRYWORLD’s Director of Global Operations, is equally excited about the partnership with QPR, commenting: “We are delighted to partner with a team with the reputation and heritage of QPR.

“When we identified potential partnerships, QPR stood out because of the core values and principles it imbues, whilst sharing in both the on-field and off-field ambitions that we as a brand wish to support.

“We look forward to supporting the club’s on-field performance with our groundbreaking and pioneering technologies in the years ahead.”

Posted by: Kev Howland 

Tripleplay 468 banner V2 (468x60_Animated_v2.gif)
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Thomas Cook Sport partner with Leeds United

Fri 22nd Sep 2017 | Football Sponsorship

The UK's leading sports travel tour operator, Thomas Cook Sport, has today been unveiled as the official ticket and hotel breaks partner to Sky Bet Championship side Leeds United. Thomas Cook Sport...

Costa Cruises & Juventus: Made In Italy Sets Sail For Asia

Thu 21st Sep 2017 | Football Sponsorship

Italian club Juventus has announced a new Regional Partnership in Asia with Costa Cruises, part of the Carnival Corporation & Plc group, which will see the Made in Italy brand extend to China and...

Angry Birds becomes Evertonís first shirt sleeve partner

Mon 18th Sep 2017 | Football Sponsorship

Everton has signed a multi-year shirt sleeve partnership with Rovio Entertainment - the games giant behind the Angry Birds franchise. The Angry Birds logo will debut on the left sleeve of the Everton...

Crystal Palace Gets To Grip With Apollo Tyres Partnership

Thu 14th Sep 2017 | Football Sponsorship

Crystal Palace FC has announced Apollo Tyres as the Official Tyre Partner of the Club. Throughout the partnership with Crystal Palace, Apollo Tyres will have a significant presence at all the...