QPR agrees multi-million pound eight figure kit partnership with DRYWORLD
Thu 21st Apr 2016 | Football Sponsorship
Queens Park Rangers Football Club has announced a ground-breaking, multi-year kit partnership deal with DRYWORLD.
The independent sportswear brand has been unveiled as the club’s new technical kit suppliers on a ten year deal, replacing Nike, with whom our partnership will officially end at the conclusion of the current season.
From the 2016/17 season onwards, all kit, training wear and related products will be designed, manufactured and distributed by the Canadian brand, who continue to break new ground in the wake of recent partnership deals with Brazilian teams Atlético Mineiro, Fluminense and Goias.
The partnership with QPR signifies DRYWORLD’s first step in a UK and Europe expansion over the next few seasons.
QPR’s Commercial Director, Euan Inglis, told www.qpr.co.uk: “We are delighted to partner with DRYWORLD.
“This is a new and exciting partnership for both ourselves and DRYWORLD and we’re really looking forward to working alongside their team over the coming years.
“The financial aspects of any commercial partnership are obviously important, but the priority for the club with this particular agreement was to have complete autonomy over our kits, so that we could ensure bespoke designs, which meet the core principles that we know are of paramount importance to our supporters.”
The R’s kits for the forthcoming 2016/17 season will be revealed at the end of June – and CEO Lee Hoos believes Rangers fans will be delighted with the new designs, adding: “The kits for next season are fantastic and we’re very confident the fans will be happy with them.
“We’re fully aware of what the fans want, with the Hoops going all the way round, and we’re excited about unveiling them at the end of June.”
Craig Stewart, DRYWORLD’s Director of Global Operations, is equally excited about the partnership with QPR, commenting: “We are delighted to partner with a team with the reputation and heritage of QPR.
“When we identified potential partnerships, QPR stood out because of the core values and principles it imbues, whilst sharing in both the on-field and off-field ambitions that we as a brand wish to support.
“We look forward to supporting the club’s on-field performance with our groundbreaking and pioneering technologies in the years ahead.”
Posted by: Kev Howland
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