Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

West Brom Sign Record Breaking Kit Sponsorship

Wed 4th May 2016 | Football Sponsorship

West Bromwich Albion have announced UK-K8.com as the club's new shirt sponsor from 2016/17.

The agreement with the online casino operator will be for an initial two-year period in a record commercial deal, thought to be worth around £3m per year, for the Premier League club.

The partnership will see K8 Group launch their European brand, UK-K8.com in the United Kingdom, working with the Baggies to reach and engage with new customers of their product. 

Albion will also work with the K8 group in the Asian market, where their K8.com brand is particularly strong. 

Speaking of the new partnership, Vincent Huang, COO of K8 Group, said: “K8 Group has had a long standing interest in working with a Premier League club and finally we are here with one of the most respected clubs in the Premier League." 

The Premier League's standing in Chinese football and its media has grown as a result of the new broadcasting deal signed with CCTV, the most viewed free to air television station in that region. 

Vincent added: "This partnership is delivered as a true partnership for both parties. We are working on a joint marketing plan that will focus on raising awareness of UK-K8.com in the UK whilst also ensuring the development of the West Bromwich Albion brand in Asia. 

"We will be working with the club on several key projects to create a platform for the club to grow awareness and engagement in this region. 

"In keeping with various government strategies in the Asian region, we will also be working with the club on coaching exchanges and other football related initiatives, hopefully replicating some elements of the highly successful Pass It Forward project in India. 

Speaking of the agreement, Adrian Wright, Sales and Marketing Director for the Albion, added: “We welcome K8 Group to our well established partnership programme. 

“Once again we have selected to work alongside a challenger brand that will align with the club’s on-going aspirations for global brand recognition. 

"It was clear from our talks that the joint promotional approach in Asia will add immense amount of value to the club and will enable us to continue to grow our supporter bases in emerging parts of the world."

Posted by: Aaron Gourley 

Tripleplay 468 banner V2 (468x60_Animated_v2.gif)
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

AIA Extend Tottenham Hotspur Partnership Until 2022

Fri 26th May 2017 | Football Sponsorship

AIA has extended its partnership with Tottenham Hotspur until the end of the 2021/2022 season. AIA and Tottenham Hotspur have enjoyed a successful strategic partnership since the start of the...

HomeServe Signs Five Year Walsall Partnership

Thu 25th May 2017 | Football Sponsorship

Walsall-based company HomeServe Membership has put pen to paper on a new deal to continue as the principal partner of Walsall Football Club for the next five years. The deal will see the club’s...

Carabao Celebrates Chelsea’s Premier League Title Win

Mon 22nd May 2017 | Football Sponsorship

Carabao Energy Drink celebrated the Premier League title win of their partners Chelsea Football Club with the launch of a new campaign. Entitled ‘Wins. Not wings.’ - the irreverent new...

Leicester City & DHL Deliver Global Exposure For British SME

Mon 22nd May 2017 | Football Sponsorship

On Thursday evening, small British business, Tea Palace, received global exposure at a Premier League game, thanks to DHL, the Official Logistics Partner of Leicester City Football Club. Selected from...