West Ham Granted Stadium Wrap Permission
Wed 25th May 2016 | Marketing & PR
West Ham United has been granted planning permission for a wrap solution around the outside of the club’s new stadium.
The London Legacy Development Corporation (LLDC) Planning Decisions Committee met on Tuesday evening to rubber stamp the proposal to install the largest digital screen in Europe at the Hammers’ new home on Queen Elizabeth Olympic Park.
Measuring 83m wide by 12m high, the high-definition (HD) screen will be flanked by 68 12m high fabric panels similar to those used at Wembley Stadium, the Emirates Stadium and Celtic Park..
Hammers fans will be able to enjoy clips of their heroes past and present as they make their approach to the venue they will call home from August.
The panels will contain five West Ham United crests measuring 6.8m high and 7.5m wide, as well as other signage and branding for West Ham and the Stadium Sponsor, and will be uplit during specified hours of darkness.
To complete the design, two internally illuminated marquee signs spelling out the words ‘West Ham United’ in Claret and Blue will also be installed. These too will be illuminated during specified hours of darkness.
Like the fabric panels, this screen will be similar in brightness and size to those currently in use at Wembley Stadium. And crucial to that end, the screens will be designed to respond to different brightness settings, meaning definition remains at an optimum level for day or night games in any weather condition.
The exciting new plans – which replace the previously submitted application – also include prominent, Olympic legacy-inspired Claret and Blue shards and the club's crest and colours.
The new installation will provide immense benefit to all partners of the Stadium, enabling events throughout the year to have a highly-visible, cutting edge digital platform for content, information and promotional material, all in HD.
Posted by: Aaron Gourley
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