Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

LaLiga Women’s Game Live Facebook Stream Hailed A Success

Tue 31st May 2016 | IT & Technology

LaLiga’s innovative approach to broadcasting a game on Facebook has been hailed a resounding success.

On Saturday, LaLiga took another step forward in its commitment to innovation and new ways of consuming sport with the Women's First Division match between Atletico Madrid and Athletic Club streamed live through Facebook.

With the help of beIN SPORTS – the competition's official broadcaster in Spain – and both clubs, LaLiga delivered a watershed moment in the world of sports broadcasting.

The initiative was a big hit. A total of 370,311 unique users checked out the game between the Colchoneras and the Basque outfit, with up to 5,620 spectators watching simultaneously.

The event's resounding success is further illustrated by the number of overall views and the fact that the stream, which was divided into two posts because of Facebook Live's 90-minute limit, had a reach of 2,289,675 users.

One of LaLiga's goals for this project was to make top-class football accessible to everyone and the match generated engagement (reactions, comments and shares) from 55,215 people.

The success of this stream is a further example of LaLiga's ongoing commitment to women's football and another milestone in its bid to embrace innovation and new technology.

Posted by: Aaron Gourley 

Tripleplay 468 banner V2 (468x60_Animated_v2.gif)
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Derby County launch the RamsTV official club app with InCrowd

Wed 4th Oct 2017 | IT & Technology

Derby County is launching its new RamsTV app in partnership with InCrowd and is available to download on the Apple Store or Google Play Store . The new official Rams app represents a new two-way...

Verteda Brings Precision To Events At Vitality Stadium

Tue 26th Sep 2017 | IT & Technology

Black Label Events, the conference, events and hospitality provider for Premier League team AFC Bournemouth, has deployed a leading-edge solution from Verteda Ltd. Acknowledged as experts in providing...

Clubs Prepare For Next Generation Virtual Replacement Perimeter Technology

Tue 26th Sep 2017 | IT & Technology

A number of Premier League and English Football League (EFL) clubs have invested in new perimeter technology this season, which gives them the ability to integrate ADI and Supponor’s award...

Seattle Sounders Takes SeatGeek As Official Ticketing Partner

Thu 21st Sep 2017 | IT & Technology

MLS franchise Seattle Sounders FC has partnered with SeatGeek to make the company the club’s official ticketing partner beginning in 2018. SeatGeek replaces Ticketmaster as Seattle’s...