Spurs Appoint Agency To Meet Demanding Korean Fanbase
Tue 31st May 2016 | Marketing & PR
Tottenham Hotspur’s growing presence in South Korea has led to the club appointing Infiniss as its new Licensing Agent in the region.
The club’s South Korean fanbase has seen growth of nearly 30% in the last year with increased demand for Tottenham Hotspur products, a result of last summer’s arrival of South Korean international and Asian Footballer of the Year, Heung-Min Son.
Infiniss will now work with the club to appoint licensees for Tottenham Hotspur-branded goods and accessories.
The partnership is already bringing results with SJ Trend appointed to produce club-branded apparel with a sales focus on South Korea’s popular TV shopping channel market.
Gary Jacobson, Brand Licensing Manager, Tottenham Hotspur, said: “We are delighted to welcome Infiniss on board as we strive to cater for the growing demand for club product in South Korea.
“The form of the team over the past season, coupled with Son’s arrival, has sparked a huge amount of interest from that part of the world.
“Infiniss has a proven track-record in this market, and the early addition of SJ Trend to our growing licensing portfolio in Far East Asia is an encouraging beginning to the partnership.”
Infiniss adds Tottenham Hotspur to an already impressive portfolio of global partner brands that includes Lamborghini, Shell and Sony Pictures.
Jason Lee, Managing Director, Infiniss Co Ltd, said: "We are thrilled to work with one of the great football clubs in Europe that has such a strong influence in Asia.
“Infiniss is committed to developing a bespoke Tottenham Hotspur lifestyle clothing range that is slated to launch in Korea later this year, as well as further licensing projects in the pipeline.
“We aim to work closely with Tottenham Hotspur to help it achieve its aim of bringing its Korean fanbase closer to the club and to meet an increased demand for product in the region.”
Image: Reuters / Dylan Martinez Livepic
Posted by: Aaron Gourley
|RETURN TO LATEST NEWS SECTION|
|SUBSCRIBE TO THE FCBUSINESS RSS FEED|
|If you have any football business related news stories you’d like to share then please contact us – firstname.lastname@example.org|
To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.
Wed 22nd Feb 2017 | Marketing & PR
Gareth Bale’s injury sees him substituted with Ana Rueda Hernandez in the latest ad for UEFA Champions League sponsor Nissan. Nissan - the official Global Automotive Sponsor of the UEFA...
Mon 20th Feb 2017 | Marketing & PR
Manchester United has appointed Phil Lynch as Chief Executive Officer of Media. The new role will see hi, responsible for overseeing the club’s digital media strategy, as well as the management...
Thu 9th Feb 2017 | Marketing & PR
AFC Fylde Community Foundation is celebrating the return of its ‘Train Like A Pro’ football development programme for young people, in association with partners Cuadrilla and Centrica. The...