Sunderland Extend Marketing Partnership
Wed 1st Jun 2016 | Marketing & PR
Sunderland AFC has continued its partnership with global sports marketing agency, Lagardère Sports, after announcing a five-year contract extension.
The Black Cats’ partnership with Lagardère Sports will continue until at least 2021, with the company continuing its role as the club’s exclusive perimeter advertising agency, which they have occupied since 2008.
As part of the partnership with Sunderland AFC, Lagardère Sports will provide a full TV arc LED perimeter system at the club’s Stadium of Light.
Speaking about the extended partnership, Sunderland AFC’s commercial director, Gary Hutchinson, said: “We are really pleased to extend a strong partnership and we look forward to exploring new areas of innovation with Lagardère Sports in the future as we develop our global growth plans with on and off field activities.”
“We have worked with Lagardère Sports for a number of years and during that time they have helped improve the club’s global growth as a market leader in their field and we are proud to be continuing this relationship into 2021.”
Carl Woodman, Managing Director of Lagardere Sports’ UK Football division, commented: “We are delighted to have extended our partnership with Sunderland AFC and look forward to having them within our portfolio of top class football clubs for many years to come.”
Posted by: Aaron Gourley
|RETURN TO LATEST NEWS SECTION|
|SUBSCRIBE TO THE FCBUSINESS RSS FEED|
|If you have any football business related news stories you’d like to share then please contact us – email@example.com|
To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.
Wed 22nd Feb 2017 | Marketing & PR
Gareth Bale’s injury sees him substituted with Ana Rueda Hernandez in the latest ad for UEFA Champions League sponsor Nissan. Nissan - the official Global Automotive Sponsor of the UEFA...
Mon 20th Feb 2017 | Marketing & PR
Manchester United has appointed Phil Lynch as Chief Executive Officer of Media. The new role will see hi, responsible for overseeing the club’s digital media strategy, as well as the management...
Thu 9th Feb 2017 | Marketing & PR
AFC Fylde Community Foundation is celebrating the return of its ‘Train Like A Pro’ football development programme for young people, in association with partners Cuadrilla and Centrica. The...