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West Ham and Ricoh create 360 video to immortalise club's Boleyn ground

Wed 8th Jun 2016 | Fan Engagement

To mark West Ham United’s Boleyn Ground farewell, the Hammers, in association with Ricoh, have created a 360⁰ degree video experience that will immortalise the Club’s famous, old home.       

This unique piece of content allows supporters to enjoy an immersive Boleyn Ground experience in the dramatic moments leading up to kick off.

The #ImagineBoleyn video was produced by Ricoh, West Ham United’s official Information Technology Partner, in collaboration with virtual reality specialists Immersive VR.

Narrated by star of film and television Ray Winstone, a lifelong Hammers fan, the three-minute long feature incorporates high quality visuals, while capturing the iconic ground in a way never before seen.

TO VIEW THE VIDEO IN FULL, PLEASE VISIT: https://www.youtube.com/watch?v=8sXYfPlVcjQ

“I think fans will love it,” Winstone said. “It’s a cracking bit of content, its gives the fans a sense of how it really feels to walk out to Bubbles at the Boleyn. I mean you can almost touch Dimi when you’re in the tunnel and you can see and hear everything around you. It’s a great way to say goodbye to the Boleyn.”

The video begins in the centre circle of an empty Boleyn Ground, before taking the viewer into the heart of the home dressing room. Supporters then find themselves in the tunnel, with the two teams, making the famous walk out onto the pitch.              

Chas Moloney, Marketing Director for Ricoh UK & Ireland, commented: “Creating the 360 video with West Ham United is a great demonstration of how Ricoh can work with clubs and other sport organisations to enable fans to experience sport in a different way.

“For us, it is also a great opportunity to bring the brand proposition of imagine. change. to life – at Ricoh we believe that the power of collective imagination drives change, and the club’s move to the new Stadium is a great example of this belief in real life.

“We are very proud to provide the club with our expertise and technology as they begin their journey of transformation to their new home.”

West Ham United’s Head of Digital Marketing, Karim Virani, added: “Utilising 360 video technology has allowed us to create a spectacular interactive experience that gives fans the opportunity to follow in the footsteps of the players as they emerge from the tunnel on matchday. 

“This is even more pertinent following the final game at the Boleyn Ground and will stand as a timeless tribute to the Club’s famous home of 112 years.   

“Ray Winstone’s narration brilliantly characterises the emotional story and the powerful connection that the fans have with the iconic ground.

“Our partnership with Ricoh and Immersive VR has enabled us to produce a stunning piece of content that we sincerely hope will make our fans proud but will also capture the imagination of the wider football community.”

Image: Reuters / Eddie Keogh via Action Images

Posted by: Kev Howland 

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