Arsenal signs Santa Rita as official wine partner
Mon 13th Jun 2016 | Football Sponsorship
Arsenal Football Club has announced a partnership with Chilean winery Santa Rita, with the South American company becoming the club's first official wine partner.
The three-year partnership will see Arsenal and Santa Rita engage with Arsenal fans in both the UK and international markets including Africa, Asia and North and South America.
Supporters will have the opportunity to enjoy Santa Rita's award-winning wines on matchdays and during other events at Emirates Stadium.
Founded in 1880, Santa Rita is one of South America’s oldest and most enterprising wine producers. Founded in Alto Jahuel, Chile, where it still operates today, the company is a producer and leading exporter of quality premium and superior quality wines distributed in over 75 counties.
Baltazar Sánchez, Santa Rita’s executive vice-chairman, said: “We are delighted to form a partnership with a club as prestigious as Arsenal. This not only opens up new possibilities for the Chilean wine industry but also provides a platform from which we can reach all corners of the globe with our Santa Rita wines.
"Santa Rita and Arsenal share the same business perspective that values long-term efforts with an end goal of quality and success.”
Vinai Venkatesham, Arsenal’s chief commercial officer, said of the partnership: “We are delighted to welcome Santa Rita as our official wine partner. They have a long history of being innovators and producing wines that receive universal acclaim while still remaining part of their local community after 136 years of business.
"Our shared values will provide the foundation of a strong partnership with the added benefit that our fans will have the opportunity to enjoy Santa Rita wines at Emirates Stadium.”
Posted by: Kev Howland
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