Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Manchester City Launches Facebook Messenger Account

Thu 30th Jun 2016 | Fan Engagement

Manchester City have become the first football club in the world to launch on Facebook Messenger.

The Club have launched a brand new Messenger Bot to give supporters a City perspective on the latest news and topics surrounding the team.

Subscribers to the Messenger Bot can choose to receive posts form a range of topics and will also include breaking news, exclusive photos, behind-the-scenes videos, smartphone wallpapers, match highlights and more.

Diego Gigliani, Senior Vice President of Media and Innovation at City Football Marketing, said: “We are delighted to announce another digital first for Manchester City. Messaging platforms have huge global audiences and our fans all over the world are spending more and more time on them.

“Messaging apps are on the path to becoming one of the most important ways of delivering content directly into fans’ hands, as seen already in China with WeChat, and we wanted City fans to be the first to benefit from this experience on Facebook Messenger.

“We are committed to experimenting with new ways of engaging with our increasingly global, digital and mobile fan base and Facebook Messenger is yet another example of this.”

Other recent digital innovations for City include the first ever Premier League game broadcast live in virtual reality, the launch of an official Manchester City Giphy page, the Etihad-branded video series ‘Global City Fans’ with over 7 million views on YouTube alone, and the installation of a 360-degree camera in the players’ tunnel.

Image: Reuters / Andrew Yates Livepic

Posted by: Aaron Gourley 

Tripleplay 468 banner V2 (468x60_Animated_v2.gif)
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Late Play-off Goal Sends Millwall Fan's Heart Racing

Fri 26th May 2017 | Fan Engagement

With the agony and the ecstasy of the Play-Off Finals set to reach its climax this Bank Holiday weekend, league sponsor, Sky Bet monitored the heart rate of a Millwall and Bradford City fan during...

New Hashtags Launched For #ElClasico

Thu 20th Apr 2017 | Fan Engagement

LaLiga and Twitter have teamed up to give fans watching the El Clasico specially designed emoji hashtags for use on the social media platform. Offering a unique experience to fans and bringing the...

Comment: Virgin’s Twenty’s Plenty Pledge Does It Go Far Enough?

Wed 19th Apr 2017 | Fan Engagement

Virgin Media are in the middle of an advertising blitz, promoting their ‘Twenty’s Plenty’ offering with The Football Supporters Federation. The first thing you’d think about...

Millwall Named EFL Family Club Of The Year

Tue 11th Apr 2017 | Fan Engagement

Millwall Football Club has been named Nickelodeon Family Club of the Year at the annual EFL Awards in London on Sunday evening. The Lions collected the prestigious award for the first time in the...