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Manchester City Launches New Website And URL

Tue 5th Jul 2016 | IT & Technology

Manchester City has launched a new website and url mancity.com showcasing a range of ambitious new features that underline the club’s commitment to innovation, fan engagement and participation.

After months of research, planning and development, which involved the input of fans across the globe, the website was officially launched as the club celebrated the arrival of its new badge.

Diego Gigliani, SVP of Media and Innovation for City Football Marketing, said: “The time was right for a full revamp of our site, reflecting both the new expectations of our digital fans and our vision of where media consumption is heading.

“The main benefits of the new mancity.com can be described simply: more of the content you’ll love with a better overall experience. The site is mobile-first, video-rich, and features a range of content from across the club, our teams and players, our fan base and the wider football community. It adapts to the match cycles, makes it easier to discover trending or related content, and contains a fresh and modern design.

“We can proudly say that this site has been co-created with our fans. We involved them in multiple steps of the journey – from early research into what they liked or disliked about our and other sites, to advanced user experience design testing.

“The new site is the latest example of our sustained commitment to innovating across the club, all directed at better connecting with our fans in both Manchester and around the world and ultimately strengthening our sense of community.”

Posted by: Aaron Gourley 

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