VSI
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Manchester City Launches New Website And URL

Tue 5th Jul 2016 | IT & Technology

Manchester City has launched a new website and url mancity.com showcasing a range of ambitious new features that underline the club’s commitment to innovation, fan engagement and participation.

After months of research, planning and development, which involved the input of fans across the globe, the website was officially launched as the club celebrated the arrival of its new badge.

Diego Gigliani, SVP of Media and Innovation for City Football Marketing, said: “The time was right for a full revamp of our site, reflecting both the new expectations of our digital fans and our vision of where media consumption is heading.

“The main benefits of the new mancity.com can be described simply: more of the content you’ll love with a better overall experience. The site is mobile-first, video-rich, and features a range of content from across the club, our teams and players, our fan base and the wider football community. It adapts to the match cycles, makes it easier to discover trending or related content, and contains a fresh and modern design.

“We can proudly say that this site has been co-created with our fans. We involved them in multiple steps of the journey – from early research into what they liked or disliked about our and other sites, to advanced user experience design testing.

“The new site is the latest example of our sustained commitment to innovating across the club, all directed at better connecting with our fans in both Manchester and around the world and ultimately strengthening our sense of community.”

Posted by: Aaron Gourley 

Tripleplay 468 banner V2 (468x60_Animated_v2.gif)
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Leeds Are The Real United For Online Merchandise Conversion

Tue 21st Mar 2017 | IT & Technology

CEO, Lewis Holland and the team at DiscountIF team have been studying various merchandise stores of football clubs in the UK. We've been observing pricing trends as well as web traffic flows. Within...

Delete Scoops Double Win For Saintsí Digital Transformation

Mon 20th Mar 2017 | IT & Technology

Following its recent work to relaunch Southampton FC’s new fan-focused digital experience, digital specialist Delete has been awarded Sitecore’s Global People’s Choice and UK Digital...

Club Wembley Using 3D DIGITAL VENUE Services

Mon 6th Mar 2017 | IT & Technology

3D DIGITAL VENUE has partnered with Club Wembley to aid in its goal of providing members with an enhanced Club Wembley Experience. Partnering with 3D DIGITAL VENUE , Club Wembley has ushered in an era...

Swedish Football League Invests In Video Analysis Technology

Mon 6th Mar 2017 | IT & Technology

The Swedish Football League, Svensk Elitfotboll, have signed an agreement with Spiideo to equip every stadium in Allsvenskan with a system that delivers high resolution panoramic footage of the entire...