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Van Der Sar To Share Ajax Philosophies At Soccerex

Tue 5th Jul 2016 | Football Industry Events

Edwin Van Der Sar, the former Juventus, Manchester United, and Dutch national goalkeeper will be speaking at the Soccerex Global Convention, 26-28 September, Manchester, lifting the lid on the philosophies which underpin the all the activities of AFC Ajax - the club where he is now a Director - including its world famous academy.

The Amsterdam based club is the most successful team in the history in Dutch football and over the years, has produced many of the world's best players such as Marco van Basten, Frank Rijkaard, Dennis Bergkamp, Patrick Kluivert and of course the late, great Johan Cruyff who was a major part of the club’s most successful era which included three successive European Cups between 1971 and 1973.

Ajax has always been synonymous with developing young talent with Van Der Sar describing Ajax in 2016 as "a club that focuses on producing young players" with the club's academy built on Cruyff's football ideology and prioritising youth where possible.

After calling time on his playing career, Van Der Sar studied for a masters degree in sports and brand management at the Johan Cruyff Institute before joining Ajax in November 2012 as Marketing Director.

He is part of a cadre of former players now working to implement the club’s philosophies for the next generation. This also includes Marc Overmars who is the Technical Director and Dennis Bergkamp who is part of the coaching team and a member of Ajax's 'technical heart'.

Commenting on Van Der Sar's involvement, Soccerex CEO Duncan Revie, said: "It is an honour to welcome Edwin back to Soccerex, undoubtedly one of the finest goalkeepers of his or any other generation.

"With the sad passing of Johan Cruyff earlier this year, I glad we will in a small way showcase Cruyff's legacy at Ajax, the club where it all began for him and Edwin's insight on this will be fascinating."

Van Der Sar will be part of a thought-provoking conference programme at the Soccerex Global Convention 2016, designed to deliver unique business insight across a variety of key sectors and subject matters ranging from sponsorship and fan engagement to the technological innovations and stadium development.

For more information on the programme, please click here.

The event will also feature unparalleled networking opportunities, via a market-leading international exhibition and a mix of targeted and structured networking sessions.  A programme of social events completes the agenda for what is widely acknowledged as the world's leading football business event.

For more information on Soccerex please visit www.soccerex.com call +44 (0)20 8987 5522 or email us at enquiry@soccerex.com

Posted by: Aaron Gourley 

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