VSI
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Kumho Tyre signs two year partnership with Tottenham Hotspur

Thu 21st Jul 2016 | Football Sponsorship

Tottenham Hotspur have announced that Kumho Tyre, the South Korea based tyre manufacturer, will become their Official Tyre Partner for an initial two years from the start of the 2016-17 season.

The partnership was launched at Hotspur Way this week as senior representatives from Kumho were joined by our manager Mauricio Pochettino and players Heung-Min Son, Christian Eriksen, Ryan Mason and Cameron Carter-Vickers.

To support Kumho Tyre’s objectives to grow their brand and business in the UK, Kumho Tyre will have a strong brand presence at the Club’s home matches and on their digital channels.

In addition, to further communicate the brand’s key tyre safety messaging in the UK, Kumho Tyre will also become presenting partner of the Club’s well-established match day player mascot programme and develop a tailored community initiative with Tottenham Hotspur’s award-winning Foundation.

Daniel Levy, Chairman of Tottenham Hotspur, said: “We are delighted to announce this partnership with Kumho Tyre. We look forward to collaborating with them on their brand and business objectives both here in the UK and globally in their key markets.  We also greatly welcome their enthusiasm to support and work with our Foundation.”

Han-Seob Lee, President and CEO of Kumho Tire Co., Inc. said: “We are thrilled to be working with such a prestigious and globally renowned football club, and the partnership will provide us with the ideal platform to communicate with consumers across the world. We are particularly excited about our involvement with the Tottenham Hotspur Foundation and the opportunity to make a difference within the Club’s local community.”

Catalina Kim, CEO of Catalina and Partners Corporate Advisory Ltd. that brokered this deal on behalf of Kumho, said: “Kumho Tyre has returned to the Premier League after a previous partnership with Manchester United. We look forward to bringing this partnership to life through a strategic and creative activation programme. We have an exciting set of rights to work with as we look to positively impact the Kumho brand and business in the UK and globally.”

Posted by: Kev Howland 

Tripleplay 468 banner V2 (468x60_Animated_v2.gif)
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Manchester City Announce Premier League's First Sleeve Sponsorship Deal

Fri 17th Mar 2017 | Football Sponsorship

Manchester City has become the first Premier League club to announce an Official Sleeve Partner. Korean tire giant, and existing club partner, Nexen Tire has renewed its partnership and becomes the...

AFC Fylde Partnership Gives Youngsters Striking Future

Fri 3rd Mar 2017 | Football Sponsorship

Over 600 young adults from Blackpool, Fylde and Wyre will benefit from a new partnership that aims to equip them with employment skills. AFC Fylde Community Foundation has joined forces with its new...

West Brom announce Asian partnership with IGOFX

Thu 2nd Mar 2017 | Football Sponsorship

West Bromwich Albion Football Club and leading Forex company IGOFX have today announced a partnership that will run until the end of the 2017/18 season. Albion players Darren Fletcher, Jonny Evans,...

Aladdin Group becomes global partner of Manchester United

Wed 1st Mar 2017 | Football Sponsorship

Manchester United and Aladdin Group have today announced a global partnership. As part of the partnership, Aladdin Group will work with Manchester United to generate brand awareness and compelling...