Messi and FC Barcelona stars make dreams come true for school children
Thu 21st Jul 2016 | Marketing & PR
Children all over the world dream of having a kick-about with their football heroes. Beko made this dream possible for one group of school children from an underprivileged neighbourhood as FC Barcelona stars gave them the surprise of their lives.
Lionel Messi, Gerard Piqué and Arda Turan surprised 10 children from a school in Barcelona and joined in with their training session as part of a special day out organised by Beko, Premium Partner of FC Barcelona.
The children, who regularly take part in the FCB Foundation’s FutbolNet programme, were taken by bus to a surprise location – the FC Barcelona training ground – for a special coaching session. However, the biggest surprise came when the trio of international football stars walked in to take part in the session as part of Beko’s Official partner of play campaign.
Whilst the children were enjoying their dream day playing with Messi, Piqué and Turan, Beko gave their school a makeover by transforming a previously unusable workspace with new paintwork, furniture, FC Barcelona wall vinyls and brand new Beko appliances to create a vibrant room for them to play and learn in.
Tülin Karabük, Global Beko CMO, said: “Everyone deserves to have time to play in their lives, but for some people this is not always possible. For the children at the school, football and FC Barcelona means everything to them, so Beko teamed up with the club to give the kids the dream day of play at FC Barcelona’s training ground and the surprise of their lives from Lionel Messi, Gerard Piqué and Arda Turan. We also left a legacy for the school by creating a new-look workspace complete with new Beko appliances.”
Òscar Tàrrega, School Principal, commented: “Thanks to Beko and FC Barcelona, the kids have the opportunity to play in a place that would never be possible. It gives these kids a chance; something to make them happy. The entourage – I saw them approaching but none of the kids saw it and it was spectacular. The surprise on their faces, they weren’t expecting it. It has been a gift.”
Jordi Cardoner, FC Barcelona First Vice Chairman, said: “Working with Beko on this brilliant surprise for the children has been a great experience and we would like to thank Beko for their continued support of the club, the FCB Foundation and FutbolNet.”
FutbolNet is a scheme for 10 to 16-year-olds run by the FC Barcelona Foundation, which works with schools and youth groups in Catalan areas to use football as a tool to promote values such as self-confidence, respect and a sense of responsibility.
Beko’s Official partner of play campaign is built on FC Barcelona’s skilful, attacking football played with freedom and enjoyment both on and off the pitch, a style of play that epitomises the true spirit of football. As a brand, Beko supports people in their busy lives by providing fast, flexible and efficient home appliances, giving them more time and freedom to ‘play’ every day with the spirit of FC Barcelona.
Posted by: Kev Howland
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