Reading Launch New Kit…Into Space
Wed 27th Jul 2016 | Marketing & PR
Reading Football Club launched its new home and away kit for 2016-17 into space quite literally.
Taking the concept of a kit launch to a new level, Reading launched its shirts 128,000 feet into the air.
Clinging to their coat hangers, the home and away kits embarked on a 135-minute ascent from a top secret location reaching a maximum altitude of 39,084 metres, approximately 4 times the cruising altitude of most passenger jets.
Sporting sponsor, Carabao’s logo, the strips then parachuted safely back to Earth to land in a field somewhere between Thetford and Norwich, reaching a top speed of 211 mph on their way back to terra firma.
The footage from the kit launch was broadcast live on the club’s official Facebook and YouTube channels as well as on the big screen in front of fans at Madejski Stadium, with the kits unveiled by the cameras in space at 10am Tuesday morning.
The ‘rocket fuel’ needed to get the kits up into the atmosphere was supplied by kit sponsors Carabao, a South-East Asian energy drinks brand who became the Principal Partner of the Royals earlier this summer.
High Altitude Ballooning looked after the launch and the various technicalities behind sending two shirts into space and getting them back in one piece.
Posted by: Aaron Gourley
|RETURN TO LATEST NEWS SECTION|
|SUBSCRIBE TO THE FCBUSINESS RSS FEED|
|If you have any football business related news stories you’d like to share then please contact us – firstname.lastname@example.org|
To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.
Wed 22nd Feb 2017 | Marketing & PR
Gareth Bale’s injury sees him substituted with Ana Rueda Hernandez in the latest ad for UEFA Champions League sponsor Nissan. Nissan - the official Global Automotive Sponsor of the UEFA...
Mon 20th Feb 2017 | Marketing & PR
Manchester United has appointed Phil Lynch as Chief Executive Officer of Media. The new role will see hi, responsible for overseeing the club’s digital media strategy, as well as the management...
Thu 9th Feb 2017 | Marketing & PR
AFC Fylde Community Foundation is celebrating the return of its ‘Train Like A Pro’ football development programme for young people, in association with partners Cuadrilla and Centrica. The...