Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

West Ham United team up with Heineken

Mon 8th Aug 2016 | Football Sponsorship

West Ham United have announced a five-year partnership with Heineken.

The long-term deal will see Heineken become the Club’s official beer and cider partner at the iconic London Stadium on Queen Elizabeth Olympic Park until 2021.  
 
In addition to Heineken®, supporters can enjoy some of the UK’s most loved beers and ciders including Amstel, Foster’s, Birra Moretti, Bulmers and Strongbow. 
 
Draft and bottles will be available throughout the Hammers’ magnificent new home, whether on the concourses or in Club London’s exquisite hospitality spaces.         
 
West Ham United Vice-Chairman Karren Brady said: “Today’s announcement represents another high-profile partnership for West Ham United with a truly global, best-in-class brand. 
 
“You need only look at Heineken’s partnership portfolio to understand the scale of the business and with over 150 years’ history behind them, they, like us, have a rich heritage too.           
 
“Heineken boasts a proven track record of enhancing the supporter experience at stadia and events around the world and we look forward to working with them at our spectacular new Stadium.”

Chris Jowsey, Heineken’s on-trade sales director said: “We are no strangers to world-class events and providing exceptional experiences for sports fans. We’ve got history with this site from London 2012, and we’re delighted to be back, this time, firmly supporting West Ham.”
 
Heineken has partnerships across a range of relevant sectors, including a longstanding sponsorship of the UEFA Champions League, the Rugby World Cup and Team GB.

Posted by: Kev Howland 

Tripleplay 468 banner V2 (468x60_Animated_v2.gif)
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Manchester City Women Sign Hays Recruitment Partnership

Fri 21st Apr 2017 | Football Sponsorship

Hays is expanding its already strong relationship with City Football Group by becoming the Official Recruitment Partner of double title winning side Manchester City Women’s FC. Manchester City...

Liverpool Ladies FC Announce First Shirt Sponsorship Deal

Wed 19th Apr 2017 | Football Sponsorship

Liverpool Ladies Football Club has announced a new shirt sponsorship deal with women’s beauty and cosmetics company, Avon Products Inc, ahead of the WSL Spring Series. The three-year deal is the...

Southampton FC Partners With TLCBET

Tue 18th Apr 2017 | Football Sponsorship

Southampton Football Club has announced TLCBET as its Official Asia Betting Partner and Official Global Casino Partner for the remainder of the 2016/17 Premier League season, as well as the following...

Hisense Becomes Official 2018 FIFA World Cup Sponsor

Thu 6th Apr 2017 | Football Sponsorship

Hisense has become an official sponsor of the 2018 FIFA World Cup, becoming the first-ever Chinese consumer electronics brand to sponsor the tournament. As an Official FIFA World Cup Sponsor, Hisense...