Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

West Ham United team up with Heineken

Mon 8th Aug 2016 | Football Sponsorship

West Ham United have announced a five-year partnership with Heineken.

The long-term deal will see Heineken become the Club’s official beer and cider partner at the iconic London Stadium on Queen Elizabeth Olympic Park until 2021.  
 
In addition to Heineken®, supporters can enjoy some of the UK’s most loved beers and ciders including Amstel, Foster’s, Birra Moretti, Bulmers and Strongbow. 
 
Draft and bottles will be available throughout the Hammers’ magnificent new home, whether on the concourses or in Club London’s exquisite hospitality spaces.         
 
West Ham United Vice-Chairman Karren Brady said: “Today’s announcement represents another high-profile partnership for West Ham United with a truly global, best-in-class brand. 
 
“You need only look at Heineken’s partnership portfolio to understand the scale of the business and with over 150 years’ history behind them, they, like us, have a rich heritage too.           
 
“Heineken boasts a proven track record of enhancing the supporter experience at stadia and events around the world and we look forward to working with them at our spectacular new Stadium.”

Chris Jowsey, Heineken’s on-trade sales director said: “We are no strangers to world-class events and providing exceptional experiences for sports fans. We’ve got history with this site from London 2012, and we’re delighted to be back, this time, firmly supporting West Ham.”
 
Heineken has partnerships across a range of relevant sectors, including a longstanding sponsorship of the UEFA Champions League, the Rugby World Cup and Team GB.

Posted by: Kev Howland 

Tripleplay 468 banner V2 (468x60_Animated_v2.gif)
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Crystal Palace Announce New Shirt Sponsor, ManBetX

Mon 26th Jun 2017 | Football Sponsorship

On the back of announcing Frank de Boer as its new Manager, Crystal Palace F.C have today announced a multi-year deal with ManBetX as the club's new shirt sponsor. In a record breaking deal for the...

Crawley Town launch new partnership with Errea

Mon 26th Jun 2017 | Football Sponsorship

Crawley Town have signed a partnership with established Italian sportswear manufacturer Errea Sport to supply playing and training kit and retail items for the next two seasons. The club's brand new...

FA ends 4m-a-year Ladbrokes partnership

Fri 23rd Jun 2017 | Football Sponsorship

The Football Association has announced that it has ended its commercial partnership with Ladbrokes. At May's board meeting, it was agreed that The FA would end all sponsorships with betting companies...

Hull City Announce Ground-Breaking WWF Partnership

Thu 22nd Jun 2017 | Football Sponsorship

Hull City Tigers have announce a ground-breaking partnership with WWF, one of the world’s leading conservation charities. This first of its kind, 3-year partnership, will see the club...