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West Ham United team up with Heineken

Mon 8th Aug 2016 | Football Sponsorship

West Ham United have announced a five-year partnership with Heineken.

The long-term deal will see Heineken become the Club’s official beer and cider partner at the iconic London Stadium on Queen Elizabeth Olympic Park until 2021.  
 
In addition to Heineken®, supporters can enjoy some of the UK’s most loved beers and ciders including Amstel, Foster’s, Birra Moretti, Bulmers and Strongbow. 
 
Draft and bottles will be available throughout the Hammers’ magnificent new home, whether on the concourses or in Club London’s exquisite hospitality spaces.         
 
West Ham United Vice-Chairman Karren Brady said: “Today’s announcement represents another high-profile partnership for West Ham United with a truly global, best-in-class brand. 
 
“You need only look at Heineken’s partnership portfolio to understand the scale of the business and with over 150 years’ history behind them, they, like us, have a rich heritage too.           
 
“Heineken boasts a proven track record of enhancing the supporter experience at stadia and events around the world and we look forward to working with them at our spectacular new Stadium.”

Chris Jowsey, Heineken’s on-trade sales director said: “We are no strangers to world-class events and providing exceptional experiences for sports fans. We’ve got history with this site from London 2012, and we’re delighted to be back, this time, firmly supporting West Ham.”
 
Heineken has partnerships across a range of relevant sectors, including a longstanding sponsorship of the UEFA Champions League, the Rugby World Cup and Team GB.

Posted by: Kev Howland 

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