VSI
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

West Ham United team up with Heineken

Mon 8th Aug 2016 | Football Sponsorship

West Ham United have announced a five-year partnership with Heineken.

The long-term deal will see Heineken become the Club’s official beer and cider partner at the iconic London Stadium on Queen Elizabeth Olympic Park until 2021.  
 
In addition to Heineken®, supporters can enjoy some of the UK’s most loved beers and ciders including Amstel, Foster’s, Birra Moretti, Bulmers and Strongbow. 
 
Draft and bottles will be available throughout the Hammers’ magnificent new home, whether on the concourses or in Club London’s exquisite hospitality spaces.         
 
West Ham United Vice-Chairman Karren Brady said: “Today’s announcement represents another high-profile partnership for West Ham United with a truly global, best-in-class brand. 
 
“You need only look at Heineken’s partnership portfolio to understand the scale of the business and with over 150 years’ history behind them, they, like us, have a rich heritage too.           
 
“Heineken boasts a proven track record of enhancing the supporter experience at stadia and events around the world and we look forward to working with them at our spectacular new Stadium.”

Chris Jowsey, Heineken’s on-trade sales director said: “We are no strangers to world-class events and providing exceptional experiences for sports fans. We’ve got history with this site from London 2012, and we’re delighted to be back, this time, firmly supporting West Ham.”
 
Heineken has partnerships across a range of relevant sectors, including a longstanding sponsorship of the UEFA Champions League, the Rugby World Cup and Team GB.

Posted by: Kev Howland 

Tripleplay 468 banner V2 (468x60_Animated_v2.gif)
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Manchester City Announce Premier League's First Sleeve Sponsorship Deal

Fri 17th Mar 2017 | Football Sponsorship

Manchester City has become the first Premier League club to announce an Official Sleeve Partner. Korean tire giant, and existing club partner, Nexen Tire has renewed its partnership and becomes the...

AFC Fylde Partnership Gives Youngsters Striking Future

Fri 3rd Mar 2017 | Football Sponsorship

Over 600 young adults from Blackpool, Fylde and Wyre will benefit from a new partnership that aims to equip them with employment skills. AFC Fylde Community Foundation has joined forces with its new...

West Brom announce Asian partnership with IGOFX

Thu 2nd Mar 2017 | Football Sponsorship

West Bromwich Albion Football Club and leading Forex company IGOFX have today announced a partnership that will run until the end of the 2017/18 season. Albion players Darren Fletcher, Jonny Evans,...

Aladdin Group becomes global partner of Manchester United

Wed 1st Mar 2017 | Football Sponsorship

Manchester United and Aladdin Group have today announced a global partnership. As part of the partnership, Aladdin Group will work with Manchester United to generate brand awareness and compelling...