Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

888sport Kicks Off to Unprecedented Start as Lead Sponsor of Four Championship Clubs - Gives Fans Free Travel to Away Games

Mon 8th Aug 2016 | Football Sponsorship

888sport have launched an exciting and unique partnership as the first Main Sponsor to simultaneously sponsor four EFL Championship teams for the 2016/17 season by offering fans free travel to away games until Christmas.

As one of the most watched leagues in world football, 888sport believes that the Championship is the right platform for its sponsorships efforts which will include sponsoring Birmingham City, Brentford, Nottingham Forest and Preston North End. 

The online betting company understands that the Championship is where the real football fans are and to this end will be rolling out a series of activities as part of the 888sport “Fans First Campaign”:

- 888sport will be supplying free travel to all midweek away league fixtures prior to Christmas in a bid to help the teams in their quest for promotion to the English Premier League.

- Fans will also get the opportunity to take up the Goals Means More promotion on www.888sport.com and get a free £5 bet every time their team scores a goal.

- 888sport will be releasing Championship specials on www.888sport.com and plan to offer the best odds in the market for each of the four sponsored clubs as well as on the ground promotional activities throughout the season.

As part of the “888sport Fans First” Campaign, 888sport is releasing videos showcasing the clubs unsung heroes, the Kitmen.  The videos include never-before-seen footage of the various Kitmen and give fans a deeper insight into the realities of Championship life.

Each of the four teams have expressed their enthusiasm for the campaign and specifically for the free travel to away games.

Billy Grant, spokesperson from Brentford fans website Beesotted, said: “This is a great initiative from a sponsor that clearly understands the challenges we face watching our beloved team away from home.”

Itai Pazner, Senior Vice President and Head of B2C at 888 Holdings, added: “We are very excited to be kicking-off our “888sport Fans First” Championship campaign by partnering with four of the most prestigious clubs in the competition.

“We believe that the Championship has retained the essence of true football and know that fans are the heartbeat of every club, so we really want to help them with things that will make a significant difference to their relationship with their team”.

For more information go to www.888sport.com

Posted by: Kev Howland 

Tripleplay 468 banner V2 (468x60_Animated_v2.gif)
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Nilox become Inter's Electric Mobility Official Partner

Thu 12th Oct 2017 | Football Sponsorship

FC Internazionale Milano and the Italian outdoor sports technology brand Nilox announce that a partnership has been signed for the 2017-18 season. Nilox are the first Electric Mobility Official...

Birmingham City announce Cure Leukaemia as charity partner

Wed 11th Oct 2017 | Football Sponsorship

Birmingham City Football Club have confirmed Cure Leukaemia as their charity partner for the 2017/18 season. The partnership was announced at Glynn Purnell’s Friday Night Kitchen at the VOX....

Arsenal welcomes KONAMI as official partner

Wed 11th Oct 2017 | Football Sponsorship

We are pleased to announce that Konami Digital Entertainment B.V. (KONAMI) have become an official partner of the club. The agreement builds on the success of last year’s in-game license...

AS Roma team up with Hugo Boss

Thu 5th Oct 2017 | Football Sponsorship

AS Roma has confirmed that German fashion house HUGO BOSS has become the club’s official fashion partner. The two organisations have agreed a two-year partnership, which will see HUGO BOSS...