Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Time To Re-think Ticketing For Better Fan Engagement

Mon 15th Aug 2016 | IT & Technology

This weekend saw the kick-off of the new Premier League season. Following the excitement of last season’s meteoric rise of Leicester City and the early results from this weekend, can the passion that was reignited with fans across the globe be sustained?

Things are already heating up with the continued focus of ensuring fans attend games rather than sitting watching on a TV or device at home.

So we’ve been delighted to see some clubs already jumping on the opportunity to re-imagine the best way to make this happen. One of the most creative examples which has caught our attention is Virgin Media’s partnership with the Football Supporters Federation (FSF).

The media business, and new Southampton FC shirt sponsor, has agreed to subsidise £10 for all away tickets to games at St Mary’s Stadium this season – you can read more here. You might think it would be more beneficial for Virgin Media to have fans at home watching on their service – but in fact, they’ve seen the bigger picture and recognise the critical role that fans play in the live experience at the stadium – no fans mean an eerie and silent stadium; can anyone really imagine a game without the excitement of fans cheering the team on?

The price of tickets also remains a barrier for some waiting to attend these premium games and we were interested to read the latest report from the Adam Institute today in The Times talking about the call to introduce safe standing, following the ban still in place from the Hillsborough Inquest. Safe standing would allow more fans into stadiums and, according to the report, not only improve the atmosphere but also allow some Premier League clubs to cut the cost of tickets by half – read more here.

Following the outcome of the inquest in April, we felt compelled to write about the transformation that has taken place in football over the last two decades, where safety and order are two of the most critical ingredients in ensuring everyone has a rewarding experience when at live events.

Technology has played an important part in these changes, allowing event operators to have eyes and ears everywhere and in turn letting them control things like crowd movement and bottlenecks to ensure everyone has a good experience. It will be interesting to see how this plays out, but as the report claims 90% of fans support safe standing, as well as 19 of the 20 Premier League clubs, the facts appear to support the call.

From our perspective, we know that having sell-out games both at home and away is a win-win for everyone – the atmosphere is fantastic around the stadium, fans have a great time and clubs can ensure they are maximising the commercial opportunity, whether to re-invest in their stadiums or for smaller clubs, to ensure they can return a healthy profit.

So whether it’s down to new and creative sponsorship ideas or safe standing helping to lower ticket prices and make attending the live game an affordable option for all, we’re certainly supporters. In the meantime, we’re looking forward to a lively and entertaining new season and hope our clubs turn out a great result.

Mark Dewell, Managing Director

Advanced - Specialist Solutions

Posted by: Aaron Gourley 

Tripleplay 468 banner V2 (468x60_Animated_v2.gif)
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Derby County launch the RamsTV official club app with InCrowd

Wed 4th Oct 2017 | IT & Technology

Derby County is launching its new RamsTV app in partnership with InCrowd and is available to download on the Apple Store or Google Play Store . The new official Rams app represents a new two-way...

Verteda Brings Precision To Events At Vitality Stadium

Tue 26th Sep 2017 | IT & Technology

Black Label Events, the conference, events and hospitality provider for Premier League team AFC Bournemouth, has deployed a leading-edge solution from Verteda Ltd. Acknowledged as experts in providing...

Clubs Prepare For Next Generation Virtual Replacement Perimeter Technology

Tue 26th Sep 2017 | IT & Technology

A number of Premier League and English Football League (EFL) clubs have invested in new perimeter technology this season, which gives them the ability to integrate ADI and Supponor’s award...

Seattle Sounders Takes SeatGeek As Official Ticketing Partner

Thu 21st Sep 2017 | IT & Technology

MLS franchise Seattle Sounders FC has partnered with SeatGeek to make the company the club’s official ticketing partner beginning in 2018. SeatGeek replaces Ticketmaster as Seattle’s...