Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Hammers sign record principal partnership deal with Betway

Tue 23rd Aug 2016 | Football Sponsorship

West Ham United have announced the renewal of its partnership with principal sponsors Betway, the largest sponsorship agreement in the club’s history.

The original deal with Betway was agreed in February 2015,  but the extension was hailed by West Ham’s Vice-Chairman Karren Brady as further evidence of the continued upward trajectory of the club, especially as they settle into their new home, the London Stadium.

“We are delighted to extend our relationship with Betway, signing our biggest-ever commercial deal in the process,” the Vice-Chairman said. “Our brand has grown faster than any other major Premier League club in the past two years, and an equally ambitious, forward-thinking brand like Betway wants to be associated with that success.

“Betway have been with us during two of the most momentous years in our history, as we said farewell to the Boleyn Ground and moved into our stunning new home, but they know that the best is still to come.

“The revenue that this deal generates will be reinvested in our playing squad, and will allow us to enjoy ever greater success in the years to come.”

Confirming the new agreement, Betway said it was a sign of their confidence and excitement at the future that lies ahead for West Ham United. 

Anthony Werkman, Marketing Director at Betway, said: “We are thrilled to renew our agreement with West Ham United and proud to maintain our close association with one of the most historic teams in English football, during such a hugely significant era for the club.

“Since we first became principal sponsor in February 2015, the partnership has been a real success for Betway and West Ham. This is reflected by the fact that both parties were not only keen to renew the deal early, but also for a substantial period.”  

Read how West Ham’s new home is providing the club unrivalled opportunities: Http://bit.ly/FCBusiness95 (from page 18)

Posted by: Aaron Gourley 

Tripleplay 468 banner V2 (468x60_Animated_v2.gif)
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Manchester City Women Sign Hays Recruitment Partnership

Fri 21st Apr 2017 | Football Sponsorship

Hays is expanding its already strong relationship with City Football Group by becoming the Official Recruitment Partner of double title winning side Manchester City Women’s FC. Manchester City...

Liverpool Ladies FC Announce First Shirt Sponsorship Deal

Wed 19th Apr 2017 | Football Sponsorship

Liverpool Ladies Football Club has announced a new shirt sponsorship deal with women’s beauty and cosmetics company, Avon Products Inc, ahead of the WSL Spring Series. The three-year deal is the...

Southampton FC Partners With TLCBET

Tue 18th Apr 2017 | Football Sponsorship

Southampton Football Club has announced TLCBET as its Official Asia Betting Partner and Official Global Casino Partner for the remainder of the 2016/17 Premier League season, as well as the following...

Hisense Becomes Official 2018 FIFA World Cup Sponsor

Thu 6th Apr 2017 | Football Sponsorship

Hisense has become an official sponsor of the 2018 FIFA World Cup, becoming the first-ever Chinese consumer electronics brand to sponsor the tournament. As an Official FIFA World Cup Sponsor, Hisense...