Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Stoke City To Launch New Website And Online Store

Wed 7th Sep 2016 | IT & Technology

Stoke City has today announced a new partnership with leading sports digital agency Rippleffect.

The Premier League club has appointed Rippleffect on a long-term contract to redefine and transform its digital presence, including the redevelopment of the club’s main website (stokecityfc.com) and online retail store (scfcdirect.com).

The established Premier League club is looking to enhance its reputation in the UK and abroad by launching two modern, fully-responsive and commercially-effective football websites. Rippleffect will unveil the club’s ecommerce platform later this year to offer fans a premium online shopping experience before developing a brand new fan-focused club website in time for the 2017/18 season.

The new club website will benefit from improved third-party integration, a new video solution and full content acquisition services as well as all the important regular features such as official news, player and manager interviews, statistics and an interactive match centre. 

In addition, Rippleffect will partner with Touch Retail to provide a new POS solution that will be implemented within the club’s store. 

Stoke City chief executive Tony Scholes, said: "Rippleffect are without doubt one of the most reputable digital agencies in sport, particularly in football where they have forged long-term working relationships with a number of leading clubs.

“We are delighted to be entering into a digital partnership with them as we look to create websites that offer first-class experiences for our fans."

Stoke City, the second oldest professional club in the world, is the another of the Football League’s founding members to have chosen Rippleffect as its digital partner, following long-term clients Everton and Aston Villa. 

Kirstie Buchanan, sales and marketing director of Rippleffect, said: "Stoke City is a proper football club with a huge heritage. The Potters are a great addition to our football family and we look forward to working closely with the club and its fans to create two digital platforms that match their exciting aspirations on the pitch."

Rippleffect's sport clients include Liverpool, Swansea City, UK Sport and the Professional Darts Corporation.

Posted by: Aaron Gourley 

Tripleplay 468 banner V2 (468x60_Animated_v2.gif)
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Valencia Partnership Sees Fanatics International Expansion

Fri 21st Apr 2017 | IT & Technology

Spanish La Liga club Valencia C.F. has partnered with Fanatics, the global leader for licensed sports merchandise, to operate the club’s new official online store. The store shop.valenciacf.com...

TopTix Acquired By SeatGeek In $56 Million Deal

Thu 20th Apr 2017 | IT & Technology

In a major move that instantly makes SeatGeek one of the largest primary ticketers in the world, the tech company announced the acquisition of Israeli ticketing software company TopTix for $56...

New Online Platform Assisting Footballers & Scouts Continues To Grow

Thu 20th Apr 2017 | IT & Technology

Scout Me Online – a new start-up company from London is looking to assist young talents who are struggling to get to the professional level or have been released from their club the opportunity...

Exclusive Interview: Paul Bell Executive Director of Leeds United

Thu 20th Apr 2017 | IT & Technology

DiscountIF CEO, Lewis Holland, got an exclusive interview with the executive director of Leeds United. Paul was kind enough to share his insights on how Leeds United have invested in their online...