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Manchester City Seal European First Robotics Partnership

Thu 15th Sep 2016 | Fan Engagement

An innovative global partnership with UBTECH ROBOTICS CORP will give Manchester City fans around the world the opportunity to enjoy exclusive content and unique experiences.

In a first for a European football club, the Blues welcome UBTECH as their Official Robot Partner, in a deal which will enhance fan engagement and entertainment.

A world leader in consumer robotics, UBTECH is the first company in China to design and manufacture humanoid robots.

The new partnership, which is a first of its kind, will combine brilliant entertainment and ground-breaking technology to bring fans never before seen content and experiences.

Supporters can expect to see a series of co-branded UBTECH products across the Club’s digital channels and should also keep an eye out for them at home games throughout the season and for the opportunity to take part in exclusive fan competitions.

Commenting on the launch of the partnership, Tom Glick, Group Chief Commercial Officer, City Football Group, said:

“Partnering with UBTECH, who are a world leader in their field and share our passion for innovation and cooperation, is a natural fit for Manchester City. Together, we can reinvent the fan experience both at the Etihad Stadium and online by using pioneering technology and putting fans at the heart of the partnership.

“We are delighted to welcome UBTECH to the family and to have the opportunity to introduce our fans in Manchester, China and beyond to their exciting product range and the never before seen content and experiences this partnership will deliver.”

Manchester City's reputation and commitment to innovation impressed UBTECH Robotics founder, James Zhou, who is looking forward to the outcomes of the partnership.

He added: “The unique partnership between UBTECH Robotics and Manchester City will bring cutting edge robotics technology and sports marketing together. As one of the top football clubs in the world, Manchester City has a positive and healthy brand image.

"The Club constantly seeks to innovate and is dedicated to bringing beautiful football to its fans so they enjoy unforgettable moments. Innovation is also deeply embedded in the DNA of UBTECH Robotics and as a result we are excited to become the official global robot partner of Manchester City.

“UBTECH Robotics focuses on bringing intelligent consumer robots to every home in the world and creating a more intelligent, humanized lifestyle for all. With Manchester City, we look forward to bringing the excitement of intelligent robots and “beautiful football” together for all to enjoy.”

Posted by: Kev Howland 

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