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Manchester City continue successful SHB partnership

Mon 3rd Oct 2016 | Football Sponsorship

Manchester City will continue to positively impact the lives of young people in Vietnam, thanks to the extension of the Club partnership with Saigon Hanoi Commercial Joint Stock Bank (SHB).

The multi-year renewal sees the leading Vietnamese Retail Bank retain its status as the Blues' Official Affinity Card Partner in Vietnam, Laos and Cambodia.

As a result, Vietnamese youngsters will have the opportunity to train with City Football Schools coaches in order to develop their skills and fans in the region will also be delighted to hear that they can expect a range of benefits from this new deal.

The first-ever Manchester City Debit Card marked the launch of the original partnership and the Club’s growing fan base in Asia, can expect to see a new co-branded SHB-ManCity Visa Credit card.

Launching later this year, the new card will provide supporters with the opportunity to enjoy a number of can’t miss City experiences.

Commenting on the partnership extension, Damian Willoughby, Senior Vice-president of Partnerships, City Football Group, said:

“Our partnership with SHB has grown from strength to strength over the last two years and we believe that together we can continue to provide SHB’s loyal customers with real value and once-in-a-life-time experiences.

“Our fan base in South East Asia includes some of the most enthusiastic Manchester City supporters in the world and their passion for football is inspiring. In partnership with SHB, we look to continue offering them greater opportunities to connect with the club and sport they love.” 

The Club’s hugely successful visit to Vietnam in July 2015 was a landmark moment in the original partnership, as the Blues took on the Vietnamese national team in front of a crowd of 40,000 at My Dinh National Stadium in Hanoi.

Whilst there Manchester City and SHB collaborated to support the development of football in the country and Mr. Nguyen Van Le, CEO of Saigon Hanoi Commercial Joint Stock Bank, is delighted that the partnership extension will see a continuation of this.

He added: “We share Manchester City’s commitment to providing young people with opportunities on and off the pitch. Together we want to bring young people in the region together using football as an effective bridge connecting inspiration, friendship building and life skills training.”

Posted by: Kev Howland 

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