EFL sign Burton Menswear as Official Tailoring Partner
Mon 3rd Oct 2016 | Football Sponsorship
The EFL has today announced a partnership with Burton Menswear to become the Official Tailoring Partner of the EFL.
The men’s fashion brand will supply all EFL staff with suiting until the end of the 2017/18 season. Burton Menswear will also receive a range of central EFL marketing and promotional rights.
Since 1904, Burton Menswear has been one of the UK’s leading fashion retailers. Famed for its tailoring, it provided the demob suits at the end of the Second World War and has played a role in some of the biggest sporting events in recent history, providing suits for England’s team at three major tournaments, including the 1966 World Cup triumph and the European Championships in 1996.
This partnership follows the recent agreements reached with Ginsters and Wickes to become official partners of the EFL, reflecting the growing commercial appeal of the game and the organisation.
Shaun Harvey, Chief Executive of the EFL, said: “Burton Menswear have an excellent reputation in the retail sector and have enjoyed a strong relationship with the football industry throughout their long and varied history. We welcome them on board as an EFL partner and are delighted to be wearing their high quality products over the next two seasons.”
Wesley Taylor, Brand Director of Burton Menswear, said: “We are delighted to be partnering with EFL, which draws on our experience of providing suiting at key moments in footballing history. We know that a lot of our customers are fans of the EFL so it’s a natural fit and we look forward to working with them.”
Posted by: Kev Howland
|RETURN TO LATEST NEWS SECTION|
|SUBSCRIBE TO THE FCBUSINESS RSS FEED|
|If you have any football business related news stories you’d like to share then please contact us – email@example.com|
To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.
Wed 29th Mar 2017 | Football Sponsorship
Vauxhall have announced it’s to step away from its role as lead sponsor of England, Scotland, Wales and Northern Ireland national football teams. The car manufacturer, which has been lead...
Mon 27th Mar 2017 | Football Sponsorship
Intrepid Sky Sports presenter Jeff Stelling will lace up his walking boots once more in another unbelievable walking challenge for Prostate Cancer UK. Teaming up with the leading men’s health...
Fri 17th Mar 2017 | Football Sponsorship
Manchester City has become the first Premier League club to announce an Official Sleeve Partner. Korean tire giant, and existing club partner, Nexen Tire has renewed its partnership and becomes the...
Fri 3rd Mar 2017 | Football Sponsorship
Over 600 young adults from Blackpool, Fylde and Wyre will benefit from a new partnership that aims to equip them with employment skills. AFC Fylde Community Foundation has joined forces with its new...