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StreamAMG and Leeds United Partner to Deliver the New and Improved LUTV Service

Thu 6th Oct 2016 | Television & Broadcasting

Europe’s leading online video specialist StreamAMG (Advanced Media Group), has been appointed to deliver the new and improved LUTV service for video on demand and live broadcasting for Leeds United Football Club, who currently play in the English Football League’s Sky Bet Championship.

StreamAMG’s services already power many of the UK’s leading football clubs and the new three year deal with the West Yorkshire based club, sees another world renowned name added to the already impressive client list.

The new partnership sees the delivery of highlights, interview features, archive content and live audio and video for Leeds global fan base, whilst bringing LUTV into a world of multi device compatibility, across desktop, mobile, tablet and beyond. Using StreamAMG’s Media Platform solution, this new and improved service allows Leeds United to engage closer with fans and sponsors, whilst also gaining the ability to interrogate user behaviour and make educated content decisions using Media Platform’s real time analytics reporting system.

As well as offering a new and improved service to fans, the improved LUTV service opens up new revenue channels for the football club, offering more flexible payment options and subscription types, using both advertising and subscription funded models.

Matt McKiernan, Director and General Manager for Sports at StreamAMG said “Leeds United are a club with rich heritage and a great history, it’s an honour to work together to deliver the new and improved LUTV service. Utilising Media Platform’s world class streaming infrastructure, Leeds United can finally bring Live and VOD content to their global fan base, across desktop, mobile, tablet and beyond”

Paul Bell, Executive Director, Leeds United Football Club commented “From the initial meeting with Matt from StreamAMG we knew we had found the right partner for LUTV. Their knowledge of streaming video content is world class and they were able to communicate to all members of my project team in an easy to understand and simple manner. They enabled important decisions to be made easily and in a straightforward manner, from servers to design layout and customer interface StreamAMG were superb. We are confident that should we be allowed to stream live content to our fans in the future, we have a great partner.”

The LUTV service can be accessed via this link - https://www.leedsunited.com/lutv. Sign up now for a free one month trial with promo code lutvfree

Image: Action Images / Paul Redding

Posted by: Kev Howland 

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