Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Tottenham Hotspurs innovatiive sponsorship deal welcomes first brand.

Fri 9th Jul 2010 | Football Sponsorship

Tottenham Hotspur Football Club has signed an innovative new shirt sponsorship agreement with Autonomy Corporation PLC that sees the infrastructure software company become the club’s shirt sponsor during Premier League games only.

The deal means that Tottenham’s shirt sponsorship for the FA Cup, Champions League and Carling Cup is still up for grabs in a specially put together ‘cup package’ that the club is offering.

The club’s decision to split the sponsorship packages could be financially beneficial as the deal with Autonomy is apparently worth £20m over two years and the ‘cup package’ could bring in a similar figure.

Tottenham isnow in discussions with several other leading brands regarding the cup shirt sponsorship opportunity.

Other Premier League clubs will bear new sponsors on their shirts this season with Liverpool agreeing a deal with £80m four-year deal with Standard Chartered and Aon Corporation's deal with Manchester United also beginning.

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

Don’t forget to subscribe to F.C. Business Magazine to keep up to date with the latest comment from the football world. Click here to subscribe

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Vauxhall Announces End Of Home Nations Sponsorship

Wed 29th Mar 2017 | Football Sponsorship

Vauxhall have announced it’s to step away from its role as lead sponsor of England, Scotland, Wales and Northern Ireland national football teams. The car manufacturer, which has been lead...

Jeff Stelling Marches Again For Prostate Cancer UK

Mon 27th Mar 2017 | Football Sponsorship

Intrepid Sky Sports presenter Jeff Stelling will lace up his walking boots once more in another unbelievable walking challenge for Prostate Cancer UK. Teaming up with the leading men’s health...

Manchester City Announce Premier League's First Sleeve Sponsorship Deal

Fri 17th Mar 2017 | Football Sponsorship

Manchester City has become the first Premier League club to announce an Official Sleeve Partner. Korean tire giant, and existing club partner, Nexen Tire has renewed its partnership and becomes the...

AFC Fylde Partnership Gives Youngsters Striking Future

Fri 3rd Mar 2017 | Football Sponsorship

Over 600 young adults from Blackpool, Fylde and Wyre will benefit from a new partnership that aims to equip them with employment skills. AFC Fylde Community Foundation has joined forces with its new...