Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

FC Barcelona Reveals New Global Partnership

Wed 16th Nov 2016 | Football Sponsorship

FC Barcelona have revealed Rakuten Inc as their new global partner from 2017, replacing Qatar Airways.

The Japanese based e-commerce, communications, digital content and FinTech services for consumers and businesses around the world, will appear on the front of the first team’s jersey for the next four seasons, beginning in 2017/18.

The agreement was formalised on Wednesday, in a ceremony held at the Auditorium 1899 in the presence of the President of FC Barcelona, Josep Maria Bartomeu, Manel Arroyo, the Vice President responsible for Marketing and Media of FC Barcelona, and the Chairman and CEO of Rakuten, Hiroshi Mikitani.

The partnership agreement links the club with Rakuten from the 2017/18 season until the 2020/21 season, with the option of a further one-year extension and is worth 55 million euros for the duration of the four-year contract.

This agreement will be ratified at an Extraordinary Meeting of the Club Members to be held in the near future.

Rakuten will be FCB’s first Global Innovation and Entertainment Partner and will support the players, fans and members with new initiatives showcasing the company’s technological prowess in messaging, drones, e-commerce, AI and much more.

In Europe, the Japanese business is present in companies such as Viber, the mobile messaging and calling app; Wuaki, the video-streaming service established in Barcelona and now available in 12 countries; PriceMinister, one of France’s leading e-commerce sites; and Kobo, a global digital e-reading service now available in 12 European countries.

Rakuten company Viber, the global mobile messaging and calling app, will also become FC Barcelona’s Official Communications Channel.

Making the announcement, Josep Maria Bartomeu, President of FC Barcelona, said: "We are delighted with our agreement with Rakuten, a global brand in innovation whose experience and know-how in the fields of big data, communications and e-commerce will contribute to the future success of FC Barcelona.

“This agreement puts us at the forefront of sports club sponsorships, which has always been an objective for the current Board of Directors.

“We hope this partnership between Rakuten and FC Barcelona brings unparalleled sporting and commercial success, and helps the club achieve its goal of being a reference point worldwide."

Chairman and CEO of Rakuten Inc. Hiroshi Mikitani, added: “This partnership opportunity is set to power our global brand strategy and, more importantly, as the Global Innovation and Entertainment Partner, we are looking to bring the collective power of our brands like Viber, Wuaki, Ebates, Kobo, PriceMinister to build a cool innovation framework that will deliver innovative solutions and services to fans, members and players.

“I am very excited about joining the Barça community as I have personally followed the team for decades and have long admired their unique playing style and professionalism, their commitment to success and their culture of nurturing young talent – all values we share at Rakuten.”

Posted by: Aaron Gourley 

Tripleplay 468 banner V2 (468x60_Animated_v2.gif)
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Norwich City Gains Strength With Jordan Fitness Partnership

Fri 20th Oct 2017 | Football Sponsorship

Norwich City has signed a partnership agreement with King’s Lynn-based functional fitness suppliers, Jordan Fitness, who continued to expand their portfolio of elite sporting customers. The deal...

Nilox become Inter's Electric Mobility Official Partner

Thu 12th Oct 2017 | Football Sponsorship

FC Internazionale Milano and the Italian outdoor sports technology brand Nilox announce that a partnership has been signed for the 2017-18 season. Nilox are the first Electric Mobility Official...

Birmingham City announce Cure Leukaemia as charity partner

Wed 11th Oct 2017 | Football Sponsorship

Birmingham City Football Club have confirmed Cure Leukaemia as their charity partner for the 2017/18 season. The partnership was announced at Glynn Purnell’s Friday Night Kitchen at the VOX....

Arsenal welcomes KONAMI as official partner

Wed 11th Oct 2017 | Football Sponsorship

We are pleased to announce that Konami Digital Entertainment B.V. (KONAMI) have become an official partner of the club. The agreement builds on the success of last year’s in-game license...