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Cost Of Watching Premier League Football Falls

Thu 17th Nov 2016 | Money & Finance

Watching Premier League football has become cheaper in the first season of the new £8bn+ global TV rights deal.

According to results from the BBC’s Price of Football annual survey, the average cost of the cheapest adult home matchday ticket in the Premier League has decreased by 6% year-on-year from £30.95 to £29.05.

The Price of Football, the biggest study of its kind in Europe, looked at prices at 223 clubs and found more than two thirds of ticket prices across the UK have been either cut or frozen for the 2016-17 season.

However, the survey found that an away ticket in the Championship can now be more expensive than for a Premier League match due in part to the cap on prices for visiting fans at £30, leading to the average cost of the most expensive away ticket dropping 37% from £46.44 to £29.44.

Scottish Premiership clubs’ cheapest matchday ticket prices have risen slightly by1% as four clubs, including newly promoted Rangers, put up their prices to an average £20.58. But they are still cheaper than the English Championship (£22.11)

The BBC contacted 223 clubs across 23 leagues in England, Scotland, Wales, Ireland and the continent for this year’s study analysing ticket prices in six categories - cheapest matchday, dearest matchday, cheapest away ticket, dearest away ticket, cheapest and dearest season tickets - as well as teas, pies, programmes and junior and adult shirt prices.

Arsenal were once again found to have the most expensive matchday ticket at £97, but this price has not increased since 2014. Arsenal also have the most expensive season ticket (£2,013), joined by London rivals Tottenham Hotspur (£1,895) and Chelsea (£1,250), However, these prizes are all frozen from 2015.

At the opposite end of the scale are Hull City and Liverpool who have the cheapest Premier League matchday tickets at £9, whilst at £252, Hull City have the cheapest season ticket that is less expensive than 88% of clubs in the Championship.

Newly promoted Rangers have the dearest season ticket in the Scottish Premier League at £625 - £66 more than Celtic and an increase of £101 on last season.

Reacting to the survey’s findings English Football League chief executive Shaun Harvey, told the BBC: "It's clear to see from the recent research that EFL clubs are working very hard to ensure home and away ticket pricing continues to be as competitive and affordable as possible.

"In addition to the BBC's findings, we know from our own analysis that EFL clubs have reached a significant landmark this season, in attracting over 500,000 season-ticket holders across the three divisions for the first time.

"Quite rightly, clubs make the final decisions on pricing models and we will continue to work with them to ensure the positive trends highlighted are maintained and that football attendances across the three divisions of the EFL continue to thrive."

Scottish Professional Football League chief executive Neil Doncaster, added: "All 42 SPFL clubs work tirelessly to ensure they have a pricing structure which provides as much value for money as possible, especially for families to help attract the next generation of supporters.

"We know that while much progress has been made in three years there is much more that can and needs to be done to help make Scottish football as attractive as it can be to existing and potential customers."

A Premier League statement, read: "Clubs value their fans and appreciate their support. Full and vibrant grounds are a significant part of what makes the Premier League a great football competition.

"Research we published only last week, using club data and analysis by leading professional services company Ernst & Young, detailed not only the price of tickets, but the number purchased at each price. The research also found that four million tickets are discounted from the publicly listed price through early-bird renewals and concessions.

"The data demonstrated the real prices being paid by fans and what volume of tickets are being sold at what levels, finding that 56% of fans in Premier League stadiums this season will pay £30 or less per game with the average price paid being £31."

See the full Price of Football results here

Posted by: Aaron Gourley 

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