Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Derby County Return To Pride Park

Fri 18th Nov 2016 | Football Sponsorship

Derby County Football Club’s home will revert to being called Pride Park Stadium after the club decided to exercise its option and terminate its stadium naming rights agreement with the sports drink manufacturer iPro. 

The club reached the decision to end the partnership following recent changes in the ownership structure of iPro’s business.

From January 1, 2017, the stadium will return to its original name, Pride Park Stadium.

Derby County’s President & Chief Executive Sam Rush said: “Both the club and iPro have changed ownership structures in recent times and a thorough business review was instigated by our owner Mel Morris after he completed his takeover of the club last year.

“During this strategic review, it became clear that the most appropriate solution which best suits Derby County’s long-term ambition is to exercise our right to end the partnership.

“We enjoyed working with iPro and will now take the next few months to consider all our options regarding our home here at Pride Park.”

A phased programme of removing relevant branding from the stadium will begin shortly.

All other associated club imagery, products, online branding and printed materials will also be amended over the next few months.

Posted by: Aaron Gourley 


RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Thomas Cook Sport partner with Leeds United

Fri 22nd Sep 2017 | Football Sponsorship

The UK's leading sports travel tour operator, Thomas Cook Sport, has today been unveiled as the official ticket and hotel breaks partner to Sky Bet Championship side Leeds United. Thomas Cook Sport...

Costa Cruises & Juventus: Made In Italy Sets Sail For Asia

Thu 21st Sep 2017 | Football Sponsorship

Italian club Juventus has announced a new Regional Partnership in Asia with Costa Cruises, part of the Carnival Corporation & Plc group, which will see the Made in Italy brand extend to China and...

Angry Birds becomes Evertonís first shirt sleeve partner

Mon 18th Sep 2017 | Football Sponsorship

Everton has signed a multi-year shirt sleeve partnership with Rovio Entertainment - the games giant behind the Angry Birds franchise. The Angry Birds logo will debut on the left sleeve of the Everton...

Crystal Palace Gets To Grip With Apollo Tyres Partnership

Thu 14th Sep 2017 | Football Sponsorship

Crystal Palace FC has announced Apollo Tyres as the Official Tyre Partner of the Club. Throughout the partnership with Crystal Palace, Apollo Tyres will have a significant presence at all the...