World Cup final expected to break TV audience viewing records
Mon 12th Jul 2010 | Television & Broadcasting
A worldwide audience of over 700 million are thought to have watched Spain beat Holland 1-0 in Johannesburg in the 2010 World Cup Final,
The Spanish victory, which sparked scenes of celebration all over the country, was thought by FIFA to have exceeded the total that watched the 2006 Final between Italy and France, which had 700,000 viewers.
And FIFA are hoping that the total will exceed the one billion mark that watched the opening ceremony of the 2008 Olympic Games in Beijing.
"We don't want to speculate in numbers but we're hoping this will be the biggest [event] ever," said Niclas Ericson, FIFA’s director of television.
More than 20 million those were British viewers, with the BBC drawing more viewers than ITV.
BBC1’s coverage, peaked at 17.9 million, with a 60% share of the audience, figures show. On ITV, which was also showing the final, figures peaked at 3.8 million, a 13% share of the audience.
The game averaged 15.1 million (a 54% share of viewers) on BBC1 and 3.3 million (12%) on ITV1.
The BBC said it had won the highest audience for a World Cup final on the channel since France won the tournament in 1998, and that its figures were up 1.2 million on 2006.
Don’t forget to subscribe to F.C. Business Magazine to keep up to date with the latest comment from the football world. Click here to subscribe
Mon 3rd Apr 2017 | Television & Broadcasting
The Premier League launches national ad campaign targeting mums, teachers, and young fans. The Premier League has chosen to showcase their community programme Premier League Primary Stars in their...
Thu 12th Jan 2017 | Television & Broadcasting
Fans will be given a different perspective of Manchester United’s clash with Liverpool at Old Trafford this weekend thanks to Spidercam. Sky Sports will create a Premier League first this...
Mon 9th Jan 2017 | Television & Broadcasting
Long-term features writer and well-known voice on BBC’s Final Score football results programme is set to inspire sports journalists of the future after making a January move to the University of...
Tue 3rd Jan 2017 | Television & Broadcasting
The 2016-17 Premier League season has marked an enormous breakthrough for English football as Sky Sports and BT Sport have paid a record £5.136billion for the rights to broadcast the matches....