In Focus: High Opt-In Rates, Better Engagement, Simple Integration
Tue 6th Dec 2016 | Marketing & PR
Since launching our product in June 2016 and going live for a campaign around the Euro 2016 football championship with our clients Forbesfone, we’ve seen some significant results.
Firstly the integration process is extremely quick and simple. Following integration on Forbesfone which was very smooth, they went on to run quite a few successful campaigns to help leverage their sponsorship of the RC44.
The direct association between the Forbesfone, the sponsor, and the RC44 event, the sponsee, helped bring further engagement for those customers who are interested in the event.
Our campaign with Air Malta was also highly successful with the airline generating a lot engagement than they had initially expected. Besides the campaign itself, the integration process was plain sailing.
When implementing our technology on Air Malta, we had to work with two external agencies. Both of which manage their website and booking system. In theory this should have delayed the process a little, however thanks to Air Malta’s cooperation and the simplicity of DiscountIF’s integration the entire process was completed in a matter of hours.
In terms of engagement through our technology, we generated opt-in rate of over 25% which is extremely high for a marketing tool; considering on average most marketing tools generate an opt-in rate of between 1-5%.
The 25% opt-in rates are backed up by our case studies from campaigns we ran with our clients. However in reality the opt-in rates could potentially be even higher for sports clubs whose audience is already very much tied in with sports.
Thus the engagement which could be generated through these sports clubs should be even higher as a result. Continuing from my previous article, it’s become evident that DiscountIF’s technology can be pivotal in generating an ROI for those sponsors engaging in a sports sponsorship.
The gamification and marketing tool can be used to directly leverage a sponsorship. With both parties, the sponsor and the sports club, being enabled to link their products and services to each other through the implementation of a promotional offering.
Besides the clear link that DiscountIF creates in a sponsorship partnership; it also allows sports clubs to engage their fans throughout the season.
Sports clubs are forced to slash prices and offer discounts to keep merchandise and ticketing sales going at the same pace during the a season. However DiscountIF can enable sports clubs to keep prices the same and offer customers the chance to get a reward (for example a discount, voucher code, coupon, or merchandise).
For more information on how our technology can be applied to sports sponsorships, take a look at the following presentation: https://docsend.com/view/ykdeb7z
Posted by: Aaron Gourley
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