VSI
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Betfair Launch ‘Magic Of Barça’ Campaign

Wed 7th Dec 2016 | Fan Engagement

Betfair will work closely with FC Barcelona to run a number of joint marketing initiatives to engage and reward the club’s global fanbase.

The campaign aims to build anticipation and excitement in line with Betfair’s ‘Ready?’ brand positioning through a series of strategic partnerships, pioneering collaborations, blockbuster content and memorable fan experiences.

To launch the campaign, Betfair is giving eight super fans across Europe and Brazil the chance to win a once-in-a-lifetime experience at the Camp Nou to bring the Magic of Barça to life.

Betfair is launching a search to find the ultimate FC Barcelona super fans and has released a short film featuring lifelong supporter Luis Jiménez to encourage more fans to tell their story via Betfair’s #MagicOfBarca landing page.

Watch here, http://bit.ly/MOB_En

The campaign will see Betfair activate across multiple channels and markets.

Harry Phillips, Spokesperson for Betfair, said: “When Barcelona take to the field, millions tune in to watch the magic on the pitch unfold.

“The promise of what’s to come is at the heart of our Ready? proposition. We want to build a feeling of anticipation and celebrate the Magic of Barça through exciting activations and experiences for fans.”

Francesco Calvo, FC Barcelona, Chief Revenue Officer, said: “The Magic of Barça really embraces the passion and spirit of the club.

“The groundbreaking nature of Betfair’s activity is a first for the club and not only demonstrates why they are the perfect partner for FC Barcelona but why they are innovators in the betting industry.”

Posted by: Aaron Gourley 


RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

90/24 Sports Reaches 100 Million Fans

Thu 23rd Mar 2017 | Fan Engagement

Fast-growing, digital media company, 90/24 Sports has appointed media-entrepreneur Edwin Tromp as the new CEO to further grow the company. 90/24 Sports is targeted to double their reach to 200 million...

Liverpool FC Launch Snapchat Lens

Fri 20th Jan 2017 | Fan Engagement

Liverpool Football Club and Snapchat have teamed up to launch a brand new lens that allows fans to paint their face in club colours and head an LFC ball in ‘Real-time’. Snapchat lenses are...

Liverpool To Celebrate The Work Of Kick It Out

Thu 19th Jan 2017 | Fan Engagement

Liverpool Football Club is dedicating Saturday's Premier League fixture against Swansea City to celebrate the work of Kick It Out, football’s equality and inclusion organisation. The Reds will...

EFL Clubs Welcome More Younger Than In 2007

Mon 16th Jan 2017 | Fan Engagement

More young fans are heading EFL matches than 10 years ago thanks to a range of initiatives to attract families to games. New figures show that junior season ticket sales have increased by 37% over the...