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Manchester City Launch City Family Day Initiative

Wed 14th Dec 2016 | Fan Engagement

Manchester City Football Club has recently unveiled a new initiative designed to bring fans together for family fun and exclusive activities ahead of kick-off on home Premier League matchdays.

Launched for the 2016/17 Premier League season, City Family Day is an immersive event that aims to engage with young fans attending their first City match, whilst also rewarding existing fans for their loyalty with a unique matchday experience.

Hosted on the indoor pitch at City Football Academy the 90 minute event starts two and half hours before kick-off at the Etihad Stadium.

Families are greeted by a welcome video from captain Vincent Kompany and then have the chance to meet City youth team players, high-five Club mascots Moonchester and Moonbeam, and take their picture with the Capital One Cup, FA Women’s Super League and FA WSL Continental Tyres Cup trophies.

City Family Day reinforces the Club’s commitment to offering a world-class experience for fans on matchday by providing fun, interactive and engaging environments for its fans.

Research into best practice across family areas in football stadiums from around the UK saw the Club conduct a revamp of the interior of the Club’s dedicated Family Stand for season 2016/17.

Speaking about City Family Day, Danny Wilson, Operations Director at Manchester City Football Club said, “We strive to not only be the best on the pitch, but to also offer the most unique and innovative experiences for our fans on a matchday.

“City Family Day allows us to connect with our fans old and new, and gives them even greater opportunities to get closer to the Club that they love.”

Posted by: Aaron Gourley 

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

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