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La Liga to speak at Soccerex Asian Forum

Tue 13th Jul 2010 | Football Industry Events

Soccerex are delighted to confirm that Francisco Roca Perez, CEO, La Liga will be speaking at the Soccerex Asian Forum in Singapore later this month (28-29 July).

He will be speaking as part of a panel discussing pre-season tours, bringing agencies and rights holders together to examine how summer tours in Asia should be structured to go beyond short-term revenue generation and ensure they leave a lasting commercial legacy in the regions they visit.

Francisco stated that “It’s great to be involved with Soccerex again and to be focusing on Asia. It is an important market for La Liga and the Forum will help us raise awareness and develop our networks there”

The panel will see Francisco joining two local experts on the topic; Sergi Vieta, Director of Football, Media Sports Marketing and Shoto Zhu, President, Oceans Marketing, thereby making for a broad range of perspectives on the subject.

The event conference programme will host a range of discussions including the future of Asian Football, Asian market expansion, the Premier League: Its formation, development and global appeal, Player development, Broadcasting and Betting, Franchise opportunities and Football club tours.

A full conference programme can be found on the Soccerex website at www.soccerex2010.com/asia.

The two day event (28-29 July) will be held at the Raffles City Convention Centre, Singapore and as well as a packed conference schedule will feature an exhibition and a large range of formal and informal networking opportunities.

For further information about this event please call +44 (0)208742 7100 or visit www.soccerex.com/asia.

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