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Boutros Boutros to address sponsorship leaders

Tue 13th Jul 2010 | Football Industry Events

Leaders in Sponsorship, the world’s most exclusive sport sponsorship event, taking place at Chelsea FC on 6th of October 2010, is pleased to announce, Boutros Boutros,  Senior Vice President, Corporate Communications of Emirates, as the latest in a series of major signings for its newly launched conference programme.

Boutros is involved in all marketing and communications activities across the globe overseeing advertising, sponsorships, media relations, events and merchandising.  The panel discussion will cover Emirates sponsorship campaigns and strategies in relation to other high profile Club sponsors.

 As a global powerhouse for sports sponsorship for over 10 years, Emirates sponsor the FIFA World Cup, The AFC, The Cricket World Cup, The Rugby World Cup as well the richest horse race in the world, The Dubai World Cup. Emirates are also in agreement with some of the biggest clubs in European football including; AC Milan, Arsenal, Paris Saint Germain, Hamburger SV and Olympiacos FC.  The 2004 deal with Arsenal that included naming rights to their new stadium and was the biggest sponsorship deal in English football history.

Boutros says “I am delighted to be joining a panel discussion at Leaders in Sponsorship examining the latest global trends, and look forward to exchanging ideas with the other brands and sponsors attending”

James Worrall, CEO of Leaders in Football states “Boutros has a global role at one of the truly global organisations in sports sponsorship and we are delighted he will be joining other leaders in the world of sponsorship”

Leaders in Sponsorship provides an opportunity to learn from sponsorship leaders on subjects such as activation, evaluation, negotiation and innovation and the latest trends catching the attention of the leading protagonists. It takes place on day 1 of Leaders in Football, the world’s most exclusive football business event.  For further information, please email enquiry@leadersinfootball.com or call one of the team on +44 (0)20 8545 1595.



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