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Air Malta & DiscountIF Offer Innovative Rewards Scheme

Mon 16th Jan 2017 | Marketing & PR

For the second time, Malta’s national airline, Air Malta, have launched an innovative rewards scheme through DiscountIF’s gamification and marketing platform.

The rewards scheme in place works, by giving customers vouchers on their next purchase if the pre-selected events are correctly guessed.

This innovative offering is open for all customers who make a successful reservation whilst correctly predicting the outcome of an event. These events include, but are not limited to, football matches and other sports events.

Air Malta, Digital Marketing Manager, Antoine Vella, claimed that: “The previous campaign was a clear immediate success and thus it was a no brainer to partner again with DiscountIF to bring this opportunity to our customers once again.”

Lewis Holland, the CEO of DiscountIF, added: “It’s fantastic to be working with Malta’s national airline, Air Malta, again.

“Their previous campaign was brilliant and it brings us great pleasure to see clients coming back and recognising the value the DiscountIF platform brings to the e-commerce space.”

Last time out Air Malta, with the assistance of DiscountIF, surpassed their initial targets for their marketing campaign within the space of one week. At the moment the rewards on offer can be seen by visiting www.airmalta.com, and will only be available for a limited period of time.

DiscountIF have been working closely with Air Malta since the previous campaign which was launched in October 2016. The innovative start-up has won competitions in the UK, with CEO, Lewis Holland being asked to give talks at multiple events in the airline and sport industry space in the months to come.

The service provides an easy to integrate ecommerce tool that allows brands to adopt a ‘buy now, reward later’ marketing strategy.

Furthermore, current case studies show significant improvements in business metrics conversion, sales transactions, together with very high engagement rates with opt-in rates of over 25% of purchasing consumers.

Posted by: Aaron Gourley 

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