Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Facebook Confirm Multi Soccerex Event Participation

Thu 2nd Feb 2017 | Football Industry Events

Soccerex have announced Facebook will be participating at both the Global Convention in Manchester, 4-6 September, and the Asian Forum in Doha, 4-5 December.

The social media giant's Sports Partnerships Lead for EMEA, Jerry Newman, will be sharing his expertise at both events, discussing Facebook's collaborations in football and the many benefits the platform can give to rightsholders and other key stakeholders in the game.

Since it started in 2004, Facebook has been changing the way the world connects with the content they care about. Social media has impacted all areas of society including sport, and Facebook has supported the modernisation of football by enabling clubs to make and share different types of content for fans to view online.

When Manchester United and Wayne Rooney used Facebook Live to stream the player's testimonial match against Everton, it marked the first game between two Premier League clubs to be shown live via the platform. Facebook continues to have a huge impact on the sport and has transformed the way football has been viewed online.

Jerry has worked in sport industry for more than twenty years, having previously working at the FA and Chelsea before his position at Facebook. His expertise and experiences lie in commercial, media, digital, CRM and marketing in sport and in particular, football. Having been Head of Digital Marketing and CRM and Chelsea for five years, during his eight year stay, he improved the club's digital fan engagement for supporters all around the world.

At the Soccerex Global Convention, Jerry's insights will be part of a digitally focused section of the event's conference programme looking at topics such fan generated content, influencer marketing, broadcasting values and the media landscape. His knowledge and expertise will be hugely beneficial for rights holders looking to maximise the use of the platform to meet the needs for their fans.

With Jerry's roles at Facebook seeing him work across the Europe, Middle East and Africa regions, his contribution to the Soccerex Asian Forum will allow him to focus on Facebook's approach to the Middle East, discussing how the platform can best be used to engage Arabic fans.

Jerry will be contributing to a thought provoking conference programme at the Soccerex Global Convention, designed to deliver unique business insight across a variety of football's key sectors from stadia design, sponsorship, international investment, the latest in wearable technology and the rise of influencer marketing.

At the Soccerex Asian Forum, Jerry will be involved with the regional topics of delivering major events, commercial growth and performance.  To view our recently launched conference concept for the Global Convention, click here.

Posted by: Aaron Gourley 

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Digital Sport & Sportego Bring You #FECBrighton

Wed 21st Jun 2017 | Football Industry Events

Digital sports executives to gather at Brighton’s Amex Stadium for #FECBrighton. After the success of solo events at Aston Villa’s home, Villa Park, in November, and an innovation...

FC Barcelona To Discuss ‘Barca Innovation Hub’ At Soccerex

Tue 20th Jun 2017 | Football Industry Events

Following its unveiling earlier this year, FC Barcelona have confirmed that they will be presenting on their groundbreaking ‘Barca Innovation Hub’ project at this year’s Soccerex...

Host City 2017 Returns To Glasgow

Fri 9th Jun 2017 | Football Industry Events

The global conference and exhibition of cities and sports, business and cultural events is off to a flying start with 24 partners and sponsors already on board this year. Launched in 2014, the annual...

F3 Hospitality Expertise Recognised At Industry Awards

Mon 5th Jun 2017 | Football Industry Events

Manchester City Football Club and Watford Football Club, alongside their catering and hospitality partner Fabulous Fan Fayre (F3), were recognised as leaders in their field at the Stadium Events &...