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Cost of attending football falls

Mon 19th Jul 2010 | Money & Finance

The cost of following football has fallen to a four-year low as clubs across the divisions cut ticket prices in a bid to keep fans onside according to Virgin Money’s latest Football Fans’ Inflation Index.

In sharp contrast to rising prices in the wider economy, where the Consumer Price Index is 3.4 percent, inflation for football fans has fallen 5.2 percent in the past year with the cost of attending a game at its lowest level since May 2006. Virgin Money state this is mainly attributable to football clubs across the Premier League, Championship and Leagues One and Two trimming ticket prices to ensure stadiums are still full.

The index measures costs from a “matchday basket” including a pint of lager, a match ticket, a replica shirt, and a match programme as well as some travel expenses. The latest figures show the average price of going to a live game is still a hefty £84.89 but down from an all time high in October 2008 of £106.21.

The last football fan inflation index was released in March and showed up to one-in-four season ticket holders were considering not renewing in a bid to cut costs with four percent planning on giving up the game entirely and 21 percent looking to buy tickets when it suits.  

'This reduction in the very high cost of watching football in this country is very welcome, particularly at a time when unemployment is rising,' commented Football Supporters' Federation chair Malcolm Clarke. 'But we have to remember that these costs are still very high compared with many of our European counterparts and with other forms of entertainment.

'Football still has a very long way to go before it once again becomes accessible to all sections of the community - particularly at the top end of the game.'

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