Manchester United Appoint New CEO Of Media
Mon 20th Feb 2017 | Marketing & PR
Manchester United has appointed Phil Lynch as Chief Executive Officer of Media.
The new role will see hi, responsible for overseeing the club’s digital media strategy, as well as the management and operations of MUTV (including the new MUTV app, available in 165 countries around the world), the creation and editorial oversight of the club’s official matchday programme and monthly magazines, as well as the club’s digital media partnerships and direct-to-consumer products.
Prior to his time at Manchester United, Phil was the Global Head/Vice-President of Content & Media Partnerships at Yahoo in California, overseeing more than 3,500 content partnerships across all verticals, as well as their digital distribution efforts.
During his tenure he was selected by Variety as one of “Hollywood’s New Leaders” for 2016 and credited with developing Yahoo’s over the top live sports offering via securing broadcast rights and partnerships with the likes of the National Football League, National Hockey League, Major League Baseball and PGA Tour.
Phil’s experience prior to Yahoo saw him as Senior Vice President, digital networks and games for Sony Pictures Television (SPT).
Manchester United’s Group Managing Director Richard Arnold said: “Phil’s appointment is an important step in the evolution of our digital strategy. He has a wealth of experience at Yahoo and Sony Digital that will add real value and insight to our thinking.”
Posted by: Aaron Gourley
|RETURN TO LATEST NEWS SECTION|
|SUBSCRIBE TO THE FCBUSINESS RSS FEED|
|If you have any football business related news stories you’d like to share then please contact us – firstname.lastname@example.org|
To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.
Thu 20th Apr 2017 | Marketing & PR
More than 300 Manchester City Women scarves have been draped, hung and hidden throughout the city centre of Manchester, as their highly anticipated UEFA Women’s Champions League clash against...
Wed 5th Apr 2017 | Marketing & PR
The CEO of DiscountIF , Lewis Holland, continues to analyse and share his findings on football club’s online merchandise stores within the UK. The original post can be seen here . There has been...
Wed 22nd Feb 2017 | Marketing & PR
Gareth Bale’s injury sees him substituted with Ana Rueda Hernandez in the latest ad for UEFA Champions League sponsor Nissan. Nissan - the official Global Automotive Sponsor of the UEFA...