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OMNIGON Honoured With Four Interactive Media Awards

Wed 22nd Feb 2017 | IT & Technology

OMNIGON, digital partners with many of the most important global brands in the sports, media and entertainment industries, has received four Interactive Media Awards, recognizing outstanding achievement in web design and development.

The four entries – AS Roma, The Rugby Channel, DFB Pokal and Bayern Munich – all received Best in Class distinction, the highest honour. This is the first time OMNIGON received the top honour in more than two projects in a given year.

"In terms of web design and development, OMNIGON is clearly world-class," stated Domenica Alban, spokeswoman for IMA.

"Each OMNIGON entry went through a comprehensive evaluation process. In the end, they each earned exceptionally high marks across all evaluation criteria. This is an unmistakable sign of a top-tier digital agency.

“OMNIGON is honoured to have these four projects recognized by the Interactive Media Awards, all with Best in Class distinction,” said David Nugent, OMNIGON’s Chief Commercial Officer.

“This is an incredible honour for everyone in our organization. Our teams worked hand in hand with our partners, culminating in final products we are all incredibly proud of.”

OMNIGON designed and launched AS Roma’s all-new responsive website and mobile apps, creating immersive experiences that resonate with Roma fans around the world. As part of the club’s strategic initiative to become the world’s most connected football club, Roma used Reddit and social media to involve supporters in the development of their website and digital properties.

Among the site’s unique features are a card-based content feed that helps fans consume content quickly on the go, enhanced in-game player and team statistics for each match, and Roma TV+, a new video platform that gives fans extensive access to Roma videos. Additionally, the site features an all-new lifestyle travel section leveraged by residents, visiting fans and tourists alike.

“We’re delighted that AS Roma has been honoured with this title by the Interactive Media Awards,” said Paul Rogers, AS Roma’s Head of Digital.

“When we first teamed up with our digital partner OMNIGON to reimagine what a football club website could be, our goal wasn’t to win awards.

“Our mission was simply to deliver the best possible online experience for our supporters all over the world. We wanted to create a website that wasn’t only used by fans but actually created by them.

“In 2016, this approach saw a year-on-year increase of 107% in website page impressions and a 46% increase in website unique visitors. Now we need to build on these numbers and this award and deliver an even better online service to supporters.”

Rugby International Marketing selected OMNIGON to develop The Rugby Channel, its new over-the-top (OTT) platform, designed to drive engagement with current and new Rugby fans. The Rugby Channel is available on the web at TheRugbyChannel.tv, on native mobile and tablet iOS and Android devices and on streaming devices like Roku and AppleTV.

With The Rugby Channel, users are able to stream live matches, get real time play-by-play and head-to-head match stats, view archive match videos, share across social platforms, and receive custom content including the latest news on their favorite clubs.

Among the live events available exclusively through the new platform include the USA men’s and women’s national teams, the USA Rugby national college and club championships and matches from Europe’s Guinness Pro12 competition.

On-demand content includes the World Rugby TV weekly OMNIGON newsmagazine and classic matches from the archives of USA Rugby, the England Rugby Football Union, the Rugby World Cup and other global competitions.

“We are honoured to receive this recognition for The Rugby Channel,” said David Sternberg, CEO of The Rugby Channel.

“Together with our partners at OMNIGON, we have built the first-ever multiplatform video destination for rugby fans in the United States, with over 400 hours of live exclusive matches per year from around the world and a similar amount of on-demand content.

“We have already exceeded our pre-launch subscriber targets and are looking forward to continuing to grow the business in 2017 and beyond.”

The German Football Association (DFB) turned to OMNIGON to design and develop its all-new mobile and tablet apps in advance of the 2016-2017 Pokal season. The DFB Cup (Pokal) is a yearlong, knockout football tournament featuring the top 64 teams in German football.

Understanding its importance, OMNIGON designed an experience that would provide an ultimate match day experience while also allowing for continuous fan engagement opportunities, designed to ignite interest and excite fans globally, throughout each year.

Unique to this app, released in German and English, are a series of gamification features meant to engage fans around the world.

Once fans register and interact with the app, whether by taking quizzes, sharing content socially, or voting on the Man of the Match or in the in-match ‘hash clash,’ they’ll earn a series of points.

Earning points will automatically enter fans into various sweepstakes with prizes including tickets to the finals, jerseys, autographed memorabilia and other Pokal-related gifts.

The app also includes a Match Hub with full live match statistics, detailed club and player pages, photo and video galleries and a robust social media hub.

"We are delighted that the DFB Cup app won this award only seven months after its launch, said Ralf Köttker, DFB Media Director.

“The recognition shows that the features of the app are not only well received by the fans but also positively valued and appreciated by international experts. Our goal remains to further refine and advance the app for all DFB Cup fans with innovative and creative features.”

Bayern Munich, the most successful club in German football history with one of the largest fan bases in the world, collaborated with OMNIGON to design and develop their suite of mobile and tablet apps in advance of the 2016-2017 season.

These apps let the passion and emotion of the on-pitch action and of the supporters come through while also fostering a connection and building the relationship between the club and its fans around the world.

Features include a Match Center with full match statistics, scores, standings and fixtures, news and photo galleries, and an area that includes the latest fixtures and tables from the Bundesliga, Champions League and DFB Pokal.

There is also a Squad page with detailed statistics and full profiles of all Bayern players in addition to Webradio, allowing the millions of passionate Bayern fans worldwide to listen to the matches.

“We remain engaged with each of these four partners and are excited to continue creating new digital solutions to enhance and complement what we’ve already been able to accomplish together,” said Nugent.

Posted by: Aaron Gourley 

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

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