Aladdin Group becomes global partner of Manchester United
Wed 1st Mar 2017 | Football Sponsorship
Manchester United and Aladdin Group have today announced a global partnership.
As part of the partnership, Aladdin Group will work with Manchester United to generate brand awareness and compelling engagement projects with the club’s 659 million global followers, via the Club’s digital platforms as well as one to one fan events and campaigns worldwide.
Manchester United’s Group Managing Director, Richard Arnold comments:
“The way in which we shop has changed dramatically in the last decade and the growth in popularity of e-commerce gives customers access to a wide range of global products at the touch of a button.
“As a vibrant, up-and-coming young company, Aladdin Street is at the forefront of the industry, providing consumers with the ability to purchase quality, premium and compliant goods from reputable merchants who have been invited to sell on the site. Its partnership with Manchester United demonstrates the company’s dedication to global expansion.”
Aladdin Group’s Co-founder and President, Dato’ Sri Desmond To comments:
“It is a tremendous honour for the Aladdin Group to partner with Manchester United Football Club. Our goals and ambitions are closely aligned and will soon become visible to everyone in the very near future through our joint campaigns worldwide.
“AladdinStreet.com will be rolling out its services globally in Q1/2017 by featuring products and services from Malaysia and Singapore in the initial stages with more coming on board from its network offices located in 30 countries worldwide in phase 1, which covers a population of approximately 4 billion consumers.
“Manchester United fans worldwide will soon be able to enjoy unique opportunities as well as experience unique benefits and privileges when they shop on AladdinStreet. We are proud and delighted to bring our platform to the world and leverage on the tremendous brand awareness of Manchester United worldwide.”
The Malaysian based company prides itself on providing its customers with authentic Halalan Toyyiban compliant products sourced globally and delivered locally. Importantly, only fully registered and certified companies are invited by AladdinStreet to trade on the site.
Aladdin Group caters to both Business-to-Business (B2B) and Business-to- Consumer (B2C) communities over the world-wide web and via its mobile apps, providing global business opportunities to local merchants and a seamless online shopping experience to consumers worldwide.
Official Manchester United merchandise will continue to be available for fans to purchase through the official Manchester United on-line store - 'United Direct’ (store.manutd.com), and other e-commerce platforms.
Image: Reuters / Darren Staples Livepic
Posted by: Kev Howland
|RETURN TO LATEST NEWS SECTION|
|SUBSCRIBE TO THE FCBUSINESS RSS FEED|
|If you have any football business related news stories you’d like to share then please contact us – firstname.lastname@example.org|
To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.
Fri 17th Mar 2017 | Football Sponsorship
Manchester City has become the first Premier League club to announce an Official Sleeve Partner. Korean tire giant, and existing club partner, Nexen Tire has renewed its partnership and becomes the...
Fri 3rd Mar 2017 | Football Sponsorship
Over 600 young adults from Blackpool, Fylde and Wyre will benefit from a new partnership that aims to equip them with employment skills. AFC Fylde Community Foundation has joined forces with its new...
Thu 2nd Mar 2017 | Football Sponsorship
West Bromwich Albion Football Club and leading Forex company IGOFX have today announced a partnership that will run until the end of the 2017/18 season. Albion players Darren Fletcher, Jonny Evans,...