Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Aladdin Group becomes global partner of Manchester United

Wed 1st Mar 2017 | Football Sponsorship

Manchester United and Aladdin Group have today announced a global partnership.

As part of the partnership, Aladdin Group will work with Manchester United to generate brand awareness and compelling engagement projects with the club’s 659 million global followers, via the Club’s digital platforms as well as one to one fan events and campaigns worldwide.

Manchester United’s Group Managing Director, Richard Arnold comments:

“The way in which we shop has changed dramatically in the last decade and the growth in popularity of e-commerce gives customers access to a wide range of global products at the touch of a button.

“As a vibrant, up-and-coming young company, Aladdin Street is at the forefront of the industry, providing consumers with the ability to purchase quality, premium and compliant goods from reputable merchants who have been invited to sell on the site. Its partnership with Manchester United demonstrates the company’s dedication to global expansion.”

Aladdin Group’s Co-founder and President, Dato’ Sri Desmond To comments:

“It is a tremendous honour for the Aladdin Group to partner with Manchester United Football Club. Our goals and ambitions are closely aligned and will soon become visible to everyone in the very near future through our joint campaigns worldwide.

AladdinStreet.com will be rolling out its services globally in Q1/2017 by featuring products and services from Malaysia and Singapore in the initial stages with more coming on board from its network offices located in 30 countries worldwide in phase 1, which covers a population of approximately 4 billion consumers.

“Manchester United fans worldwide will soon be able to enjoy unique opportunities as well as experience unique benefits and privileges when they shop on AladdinStreet. We are proud and delighted to bring our platform to the world and leverage on the tremendous brand awareness of Manchester United worldwide.”

The Malaysian based company prides itself on providing its customers with authentic Halalan Toyyiban compliant products sourced globally and delivered locally. Importantly, only fully registered and certified companies are invited by AladdinStreet to trade on the site.

Aladdin Group caters to both Business-to-Business (B2B) and Business-to- Consumer (B2C) communities over the world-wide web and via its mobile apps, providing global business opportunities to local merchants and a seamless online shopping experience to consumers worldwide.

Official Manchester United merchandise will continue to be available for fans to purchase through the official Manchester United on-line store - 'United Direct’ (store.manutd.com), and other e-commerce platforms.

Image: Reuters / Darren Staples Livepic

Posted by: Kev Howland 

RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Thomas Cook Sport partner with Leeds United

Fri 22nd Sep 2017 | Football Sponsorship

The UK's leading sports travel tour operator, Thomas Cook Sport, has today been unveiled as the official ticket and hotel breaks partner to Sky Bet Championship side Leeds United. Thomas Cook Sport...

Costa Cruises & Juventus: Made In Italy Sets Sail For Asia

Thu 21st Sep 2017 | Football Sponsorship

Italian club Juventus has announced a new Regional Partnership in Asia with Costa Cruises, part of the Carnival Corporation & Plc group, which will see the Made in Italy brand extend to China and...

Angry Birds becomes Evertonís first shirt sleeve partner

Mon 18th Sep 2017 | Football Sponsorship

Everton has signed a multi-year shirt sleeve partnership with Rovio Entertainment - the games giant behind the Angry Birds franchise. The Angry Birds logo will debut on the left sleeve of the Everton...

Crystal Palace Gets To Grip With Apollo Tyres Partnership

Thu 14th Sep 2017 | Football Sponsorship

Crystal Palace FC has announced Apollo Tyres as the Official Tyre Partner of the Club. Throughout the partnership with Crystal Palace, Apollo Tyres will have a significant presence at all the...