Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

West Brom announce Asian partnership with IGOFX

Thu 2nd Mar 2017 | Football Sponsorship

West Bromwich Albion Football Club and leading Forex company IGOFX have today announced a partnership that will run until the end of the 2017/18 season.

Albion players Darren Fletcher, Jonny Evans, and Jake Livermore were all present as the partnership was announced at the Club’s training ground.

The Forex trading company, which operates in the trading of currencies on a global level, will become the Official Forex Partner of West Bromwich Albion Football Club in Asia. The partnership, which was brokered by leading sports agency SportQuake, will see IGOFX benefit from Club IP rights, hospitality and also player access for IGOFX promotional activity.

The Asian-facing partnership shows the growing appeal of the Club and the Premier League in Asia. After becoming the first European football club to tour China in 1978, West Bromwich Albion also hosted China’s first ever game in the United Kingdom at The Hawthorns in 1979.

The Premier League was the most viewed league across Asia last season, with an audience of over 800m, and has a strong social media presence, with more than 54% of Premier League clubs’ social followers coming from Asia. West Bromwich Albion’s followers on Chinese social media platform, Sina Weibo, totalled more than 160,000 over the course of the last year.

To celebrate the launch of the partnership, IGOFX have created a West Bromwich Albion web page accessible only for fans in Asia here.

Ihor Pylypyak from IGOFX said: “We are delighted to partner with West Bromwich Albion Football Club, particularly at a time when the club is performing so strongly both on and off the field. 

"There is a natural synergy in terms of vision and ambition, and we look forward to growing this strategic partnership to connect with customers and fans in Asia.”

Simon King, Chief Commercial Officer of West Bromwich Albion commented: “It is with great pleasure I welcome IGOFX to the Club for the remainder of this season and in to next. 

"It is a real achievement to announce a partner in a new category. We are looking forward to a successful partnership with IGOFX on and off the pitch."

Posted by: Kev Howland 

RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Manchester City Women Sign Hays Recruitment Partnership

Fri 21st Apr 2017 | Football Sponsorship

Hays is expanding its already strong relationship with City Football Group by becoming the Official Recruitment Partner of double title winning side Manchester City Women’s FC. Manchester City...

Liverpool Ladies FC Announce First Shirt Sponsorship Deal

Wed 19th Apr 2017 | Football Sponsorship

Liverpool Ladies Football Club has announced a new shirt sponsorship deal with women’s beauty and cosmetics company, Avon Products Inc, ahead of the WSL Spring Series. The three-year deal is the...

Southampton FC Partners With TLCBET

Tue 18th Apr 2017 | Football Sponsorship

Southampton Football Club has announced TLCBET as its Official Asia Betting Partner and Official Global Casino Partner for the remainder of the 2016/17 Premier League season, as well as the following...

Hisense Becomes Official 2018 FIFA World Cup Sponsor

Thu 6th Apr 2017 | Football Sponsorship

Hisense has become an official sponsor of the 2018 FIFA World Cup, becoming the first-ever Chinese consumer electronics brand to sponsor the tournament. As an Official FIFA World Cup Sponsor, Hisense...